Gurugram: London-based consumer technology brand Nothing has announced its partnership with the T20 season 2025 champions, Royal Challengers Bengaluru (RCB), as the Title Sponsor for the 2026 season. The collaboration marks a strategic milestone in Nothing’s growing presence and investment in India, following its association with RCB in the previous season.
Commenting on the partnership, Akis Evangelidis, Co-founder & India President, Nothing, said,
“RCB’s journey last season was unreal. It captured the emotion, hunger and energy that define cricket in India. As the fastest growing smartphone brand in India, partnering with the champions as their Title Sponsor feels like the right next step for us. The team’s passion, connection with fans, and fearless approach to competition mirror the values we have built Nothing on. India is at the heart of Nothing’s story, and this collaboration gives us a chance to connect even deeper with the fans.”
Rajesh Menon, Chief Operating Officer, Royal Challengers Bengaluru, added, “We’re delighted to welcome Nothing as our Title Sponsor. As one of the fastest-growing consumer tech brands, Nothing aligns naturally with RCB’s creative, next-gen ethos. Building on our championship season, this partnership commits to elevating fan experiences through bold storytelling and innovation.”
As the Title Sponsor, Nothing Smartphones will feature prominently across RCB’s match jerseys, digital platforms, stadium presence, and fan experiences throughout the season. The collaboration reflects Nothing’s expanding influence in India as one of the fastest-growing smartphone brands in the country.
The announcement comes on the back of a strong year of momentum for Nothing in India, including multiple product launches and deepening community engagement across key markets. The brand also plans to inaugurate its first flagship store in India on 14 February 2026, in Bengaluru. According to Counterpoint Research, Nothing has been the fastest-growing smartphone brand for seven out of the last eight quarters, making it the only brand in India to achieve this milestone in the past decade, driven by a community-focused approach and a commitment to making great design accessible.
