New Delhi: Whiteflower, an experiential hospitality brand known for its thoughtfully curated retreats across the Himalayas, has elevated Vikas Bhatt to Vice President – Operations. The move reinforces the brand’s focus on operational excellence, immersive guest experiences, and sustained growth across emerging leisure destinations in North India.
In his expanded role, Bhatt will spearhead operations strategy for Whiteflower’s growing portfolio, which includes Whiteflower Jim Corbett, Whiteflower Mussoorie, Bulaakh by Whiteflower Mussoorie, and Whiteflower Dehradun, along with upcoming properties in Haridwar, Nainital, and Rishikesh. His responsibilities will span strategic planning, team leadership, quality benchmarks, and ensuring brand consistency across every guest touchpoint.
Prior to joining Whiteflower, Bhatt built a career of over 15 years with leading hospitality and experiential brands including Taj Hotels, IHG, Smaaash, Radisson Blu, and Alila. His experience across luxury hospitality, destination experiences, and large-format operations brings deep operational expertise and a strong guest-first perspective to Whiteflower’s growth plans.
Commenting on the leadership elevation, Sanjeev Baisoya said, “Vikas’s promotion is a natural progression that reflects the impact he has created across our portfolio. His strategic clarity, hands-on leadership, and deep understanding of evolving guest expectations have significantly strengthened Whiteflower’s performance and brand narrative. As we expand into new destinations and enhance our luxury offerings, his leadership will be instrumental in driving sustainable growth and long-term value.”
Sharing his thoughts on the new role, Vikas Bhatt, Vice President – Operations, Whiteflower, said, “I am thankful for the trust placed in me. This is an exciting time for Whiteflower, and I look forward to strengthening the brand, building meaningful partnerships, and delivering exceptional guest experiences across our current and upcoming properties. Our goal is to create destinations that seamlessly blend luxury, authenticity, and genuine hospitality.”
As Whiteflower accelerates its expansion across key leisure and urban destinations, Bhatt’s elevation highlights the company’s commitment to strengthening brand equity, deepening guest relationships, and driving long-term, sustainable growth. Backed by a leadership team that blends operational depth with market insight, Whiteflower aims to deliver destination-led, experience-rich stays for today’s evolving traveller, guided by its philosophy of thoughtful luxury and heartfelt service.
