Mumbai: Actor Amol Parashar has come on board as an investor in cloud kitchen brand House of Biryan (HOB), marking a strategic move that reflects a broader shift in how celebrities are choosing to associate with consumer brands.
Known for his performances in Tripling, Sardar Udham, and the recently released Gram Chikitsalay, Parashar has built a reputation for unconventional career choices and long-term credibility. An IIT Delhi graduate, he is often recognised for combining creative instinct with analytical thinking—an approach that appears to extend into his investment decisions as well.
With this move, Parashar joins former Indian cricket captain M S Dhoni in backing House of Biryan, placing him among a select group of public figures opting to participate in emerging consumer brands as long-term stakeholders rather than short-term endorsers.
The association was unveiled through a quirky social media video, leveraging Parashar’s trademark wit to blend his personality with the brand’s voice. The collaboration goes beyond endorsement, signalling a deeper operational and creative involvement.
Speaking about the collaboration Amol said, “My friends and I were already big fans of House of Biryan long before any collaboration was on the table. So when we started talking, it didn’t feel like a typical brand deal. The more we spoke, the more I realized I didn’t just want to promote it, I wanted to invest in it.
It’s actually the first time I’ve paid for a campaign instead of being paid for one. The founders gave me real creative freedom, and that’s rare. Today’s audiences are smart, they can spot an ad instantly. For me, the personality of the actor and the brand has to genuinely align. That’s when marketing feels natural and fun. It’s been a truly fun and fruitful collaboration and we’re only getting started.”
Echoing the sentiment, Mohit Goyal, one of the founders of HOB said, “Working with Amol has been one of the most seamless and rewarding collaborations we’ve had as a brand. From day one, he approached House of Biryan not as a celebrity face, but as a genuine partner. He came in with the mindset of building, not just promoting and that makes all the difference.
He’s extremely hands-on, sharp with ideas, and deeply respectful of the brand’s voice. The creative process has felt organic and collaborative, not transactional which is rare in today’s marketing landscape. The association has already been very fruitful for us, both creatively and strategically, and we see him as a true partner as we scale House of Biryan from here.”
As part of the collaboration, the brand also launched a limited ‘AP Menu’ curated by Parashar, available on food delivery platforms Swiggy and Zomato. The menu has generated traction among his fan base, offering consumers a personalised brand experience anchored in his individual taste and preferences.
With both Parashar and Dhoni backing the venture, House of Biryan strengthens its investor profile with public figures known for credibility and long-term association, as it continues to scale its presence in India’s fast-growing cloud kitchen market.
