Chennai: Color Pencil, an integrated early-learning and children’s content company, has launched India’s first kids’ experiential learning store at SKYHUB on GST Road, Kilambakkam, Chennai. The flagship store was inaugurated on February 15 by actress Vani Bhojan in the presence of partners and distinguished guests.
Positioned as a first-of-its-kind destination for playful, hands-on learning, the Color Pencil Experiential Store features curated learning zones, interactive play areas, and immersive discovery experiences designed for children and families. The launch also coincides with the unveiling of the company’s new brand identity, reflecting its evolution and future-focused vision.
The Chennai outlet marks the first of six experiential stores planned across key Indian cities over the next two years, highlighting the company’s ambition to transform how children engage with learning beyond conventional classrooms and screens.
Speaking on the launch, P. Narayanan, Founder, Color Pencil, said, “From day one, Color Pencil has been driven by a simple but powerful idea – to make learning simple, joyful, and truly effective. Our experiential store is an extension of this philosophy into the physical world. It allows children to learn by doing, exploring, and discovering in a space designed just for them. Chennai is where this journey begins, and we are excited to take this model to multiple cities across India over the next two years.”
Meena Chhabbria, CEO, Color Pencil, added, “This store represents a new chapter for Color Pencil, not just in retail, but in how early learning is experienced. With our new brand identity, we are reinforcing our commitment to screen-smart, play-led, and research-backed learning. Our growing ecosystem of apps, games, books, and learning tools come together in this experiential format to create a truly holistic learning environment for children and parents alike.”
Expressing her association with the launch, Vani Bhojan, Actress said, “I am delighted to be part of Color Pencil’s journey and to inaugurate India’s first kids’ experiential learning store. Today’s children need learning experiences that are engaging, joyful, and meaningful. Color Pencil’s approach of combining play, visual learning, and real-world interaction is a wonderful way to nurture curiosity and build strong foundations in young minds.”
Founded in 2022, Color Pencil operates under its philosophy of “How Simple!”, focusing on breaking down complex concepts into playful, easy-to-understand learning experiences through visual tools and curriculum-aligned content. In collaboration with Indian Institute of Technology Madras, the company develops learning solutions that combine established pedagogy with modern technology.
Its expanding ecosystem includes Play Pixo, an interactive learning app, Play TVO games, Vedic Maths books, and flash cards, all designed to deliver meaningful, play-led educational outcomes. The SKYHUB experiential store brings these offerings together into a community-centric environment where children, parents, and educators can connect, explore, and experience learning in an immersive format.
