Surat: Alaukik Group, a 360-degree creative agency, has launched a celebrity-led brand campaign featuring acclaimed actor Pratik Gandhi for GM Group, a Gujarat-based industrial park developer. The association marks a significant step in strengthening GM Group’s brand presence and visibility within the industrial real estate sector.
The strategic alliance, conceptualised and executed entirely by Alaukik Group, represents a landmark celebrity integration for GM Group and signals a new phase in industrial real estate branding. The campaign includes the production and shooting of multiple advertisement films featuring Pratik Gandhi, designed to reinforce the company’s brand narrative across platforms.
Recognised for his grounded persona and strong connect with audiences, Pratik Gandhi brings credibility and authenticity to the collaboration. Known for portraying characters rooted in ambition and perseverance, his public image aligns with GM Group’s vision of building trusted, future-ready industrial ecosystems. His roots in Surat further add resonance to the association.
The collaboration aims to enhance brand recall and strengthen trust among manufacturers, investors, MSMEs and enterprise decision-makers as GM Group enters its next phase of growth.
Commenting on the campaign, Vishnu Paliwal, Co-Founder, GM Group, said, “As we expand our footprint, it is important for us to partner with a personality who reflects credibility and strong regional roots. Pratik Gandhi embodies values that resonate with our vision of building industrial ecosystems that support the nation’s growth. This association marks a progressive step in enhancing our brand visibility while reinforcing the trust we have built over the years.”
Sharing the agency’s perspective, Alaukik Desai, Director, Alaukik Group, said, “At Alaukik Group, we approach brand building with a strong focus on strategic alignment and long-term relevance. This association has been thoughtfully crafted to ensure a natural fit between the brand’s vision and the public persona representing it. Pratik Gandhi brings credibility and relatability that align well with GM Group’s positioning and we believe such carefully considered partnerships play a critical role in building meaningful and sustainable brand leadership.”
