Ahmedabad: Lexpure has launched a new digital video campaign (DVC) featuring actor Kareena Kapoor, aiming to strengthen visibility and consumer awareness in India’s water purification components market. The campaign places focus on the often-overlooked role of RO purifier components and seeks to position them as an essential factor in ensuring safe and reliable drinking water.
Through the campaign, Lexpure is highlighting component-level innovation in the RO water solutions category — an area traditionally driven by end-product branding. The initiative aligns with the brand’s broader strategy to reinforce trust and expand recognition among consumers and industry stakeholders.
The campaign underscores the growing importance of high-quality RO components as water purification systems continue to witness wider household adoption across India. By bringing attention to the internal performance drivers of purification systems, the brand aims to encourage informed decision-making among consumers and service partners alike.
Speaking on the campaign, Kareena Kapoor said, “Every family deserves access to safe and reliable drinking water. An RO purifier plays an important role in that, but its performance depends greatly on the quality of the components inside it. Through this campaign, Lexpure is highlighting a very important message – that trusted components are essential for better performance, consistency and confidence in every RO system.”
Commenting on the initiative, Shreyansh Shah (CEO), Lexpure, added, “At Lexpure, we believe the true performance of any RO system depends on the quality of the components inside it. Across India, the RO industry and service network are growing rapidly, but one of the biggest challenges continues to be the use of untested and unreliable components. A purifier may look perfect from the outside, but if its internal components are not dependable, it can directly impact the RO’s performance, water quality and ultimately the health of the family using it.”
He further noted that the company is focused on building trust through tested and reliable solutions across the RO ecosystem.
Positioning itself as India’s largest RO component manufacturing company, Lexpure stated that it is committed to delivering dependable components that support improved service quality, longer product lifespan, and safer drinking water outcomes. The company currently operates through a network of over 70,000 technicians across India, enabling access through an established service ecosystem.
Drawing a parallel between vehicle performance and water purification, the campaign reinforces the idea that the effectiveness of an RO system depends significantly on the quality of the components powering it.
With the message “RO koi bhi ho, components sirf Lexpure ke,” the company aims to elevate standards across RO servicing and manufacturing by encouraging greater emphasis on component quality, reliability, and long-term performance.
The campaign marks another step in Lexpure’s efforts to strengthen category awareness and build stronger engagement across the water purification ecosystem
