New Delhi: As cricket fever builds ahead of the much-anticipated India vs Zimbabwe T20 clash, OTTplay has unveiled an innovative print campaign titled “ISKO HARA RE!”, turning match-day anticipation into a bold front-page fan anthem. Known for its sharp moment-marketing approach, OTTplay is stepping beyond conventional advertising to become an active participant in the national cricket conversation.
The campaign has been executed across leading Hindi and English newspapers, Hindustan and Hindustan Times, continuing OTTplay’s streak of culturally relevant, conversation-led creatives. By leveraging print as a dynamic storytelling canvas rather than a static medium, the brand taps into the emotional pulse of cricket fans, mirroring the excitement, anticipation, and collective sentiment surrounding marquee matches.
At a time when brands are competing for attention across fragmented digital platforms, OTTplay is doubling down on the enduring cultural authority of print. The approach builds on the brand’s earlier India–Pakistan match creatives, which stood out for their originality and topical resonance. By transforming real-time cultural moments into striking newspaper visuals, OTTplay has demonstrated how print can evolve into a shared social experience rather than just a medium for information delivery.
For OTTplay, the objective extends beyond visibility. The brand aims to position itself as a companion to viewers’ entertainment journeys—one that not only helps audiences decide what to watch, but also understands how they feel in the moment. By embedding itself within high-interest cultural events such as cricket clashes, OTTplay reinforces its identity as a brand that listens, reacts, and participates in consumer conversations in real time.
Commenting on the campaign, Avinash Mudaliar, Co-Founder & CEO, OTTplay, said, “Cricket in India is never just a sport, it’s a shared national emotion. At OTTplay, our intent was to tap into that collective anticipation and turn it into a front-page moment that people could feel, not just see. By rolling it out across both Hindi and English newspapers, we wanted to reflect the diversity of our audience and ensure the excitement resonated with readers in the language they connect with most. We believe print still holds unmatched cultural authority, and when combined with contextual creativity, it can spark conversations at scale. This campaign reflects our larger philosophy: OTTplay isn’t merely a discovery platform, it’s a brand that participates in what audiences care about in real time, from the stories they watch to the moments they live.”
The bilingual rollout strengthens accessibility and inclusivity, ensuring resonance across diverse readership segments and markets. It also underlines print’s continued relevance as a premium, high-trust environment capable of delivering both scale and memorability when paired with strong creative thinking.
With the India–Zimbabwe match campaign, OTTplay once again demonstrates that the front page can be more than media space—it can be a moment. As India’s leading OTT aggregator with access to over 30 streaming platforms, OTTplay continues to simplify content discovery while also emerging as a key destination for live sports viewing.
