Bengaluru: Premium performance motorcycle brand TVS Apache from TVS Motor Company has released its first-ever official brand anthem, The Apache DNA, marking 20 years of racing dominance and celebrating its 6.5 million-strong global rider community.
Turning the iconic exhaust note into the beat of music, the high-octane anthem channels TVS Apache’s racing DNA through sound and storytelling. Composed by acclaimed rapper and songwriter Brodha V, the anthem has been launched across digital platforms in six languages — English, Hindi, Marathi, Tamil, Telugu and Kannada — underscoring the brand’s deep cultural connect with riders in India and international markets.
Music has long been a powerful motivator for motorcyclists, and with this launch, TVS Apache extends its performance-driven philosophy into youth culture. Known for embodying a fearless spirit, relentless passion and racing-bred technology, the brand today has a presence in over 60 countries, positioning the anthem as a bold expression of confidence and energy both on and off the racetrack.
Commenting on the launch, Vimal Sumbly, Business Head – Premium Segment, TVS Motor Company, said, “For 20 years, TVS Apache has been the living expression of our racing DNA, an attitude and legacy that has empowered 6.5 million riders globally. ‘The Apache DNA’ anthem is our tribute to every rider who embodies the philosophy of TVS Apache. As we continue to democratize racing-bred technology, we are also expanding TVS Apache’s presence into music and youth culture, creating deeper connections with the communities that live and breathe the brand every single day.”
The lyrics of The Apache DNA reflect the core ethos of the brand — speed, precision and control. With this launch, TVS Apache takes its racing legacy beyond motorcycles, strengthening its emotional connect with riders while expanding its footprint across music, digital platforms and community-led culture.
As the brand continues to push the boundaries of performance motorcycling, the anthem reinforces TVS Apache’s commitment to confidence, authenticity and an unstoppable riding ethos that resonates strongly with the next generation of riders.
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