Mumbai: Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company, has announced its association as the Co-Presenting Partner of Karan Aujla’s P POP Culture India Tour 2026. The collaboration brings together music, culture and immersive brand experiences, reinforcing Kingfisher’s long-standing “Good Times” philosophy across on-ground and digital touchpoints.
As part of the partnership, Kingfisher Premium Packaged Drinking Water will play an integral role throughout the tour’s ecosystem, driving high-impact consumer engagement. The association is anchored by a series of three brand films featuring Karan Aujla, in which the artist reimagines Kingfisher’s iconic Oo La La La Le O jingle across Afro, Punjabi and Funk musical styles—infusing his signature sound into a jingle synonymous with the brand’s Good Times legacy.
Each film showcases a distinct mood and musical expression. The Afro rendition unfolds as a relaxed jam session that builds anticipation, the Punjabi version channels high-energy confidence rooted in Aujla’s cultural heritage, while the Funk interpretation adds a playful yet bold groove driven by contemporary beats. Together, the films blend spontaneous performance moments with music-led storytelling, strengthening Kingfisher Premium Packaged Drinking Water’s cultural relevance among young, expressive audiences.
Commenting on the partnership, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Music is a powerful cultural connector and a core passion point for our consumers. At Kingfisher we have always believed in creating moments that unlock fun and bring people together. Through our three brand films with Karan Aujla, we are reimagining our iconic Oo La La La Le O jingle across different music styles bringing a fresh cultural expression of Good Times to life. Our association with Karan Aujla’s P POP Culture India Tour allows us to integrate this philosophy seamlessly into one of the most exciting music movements in the country today while building deeper cultural relevance with audiences across India.”
Sharing his excitement, Karan Aujla said, “Partnering with Kingfisher was destiny. Music and celebrations have always been part of our DNA, and it felt magical being part of the Good Times! Reimagining ‘Oo La La La Le O’ in my own style, across different sounds and genres, was a real creative high. I got to bring my energy to something iconic — respect the legacy, but still make it feel fresh and true to who I am. It’s not just a remake. It’s a new vibe. Look out for your King of Good Times at the P Pop Culture Tour hitting your cities soon.”
The P POP Culture India Tour 2026 will travel across major cultural hubs including Delhi (28 February), Mumbai and Pune (3 March), Chandigarh (14 March), Indore (21 March), Bengaluru (29 March), Kolkata (3 April), Jaipur (5 April) and Lucknow (10 April), delivering high-energy performances and “Good Times” experiences at every stop.
With this association, Kingfisher Premium Packaged Drinking Water continues to strengthen music as a core pillar of its brand identity, celebrating creativity, community and moments that define unforgettable Good Times. Fans can watch the brand films across Kingfisher’s official digital and social media platforms.
Campaigns
Afro:
Funk:
Punjabi:
