Mumbai: Instamart has partnered with Samsung to bring the newly launched Samsung Galaxy S26 Ultra to customers across metro cities with instant delivery. To announce the collaboration, the quick-commerce platform has rolled out a high-energy digital video commercial (DVC) that reimagines what “launch day” means in the era of rapid commerce.
Conceptualised by Moonshot, the campaign film begins with a high-tech smartphone launch event. Amid applause and flashing cameras, a representative unveils the Galaxy S26 Ultra, introduced as the world’s first AI phone with a privacy display designed to simplify everyday life. A massive 8K screen behind the stage simultaneously showcases visuals of the new device, building anticipation among the audience.
At the peak of the excitement, the narrative takes an unexpected turn. Instamart delivery partners begin emerging from the crowd—one revealing himself from the audience and another dramatically swinging onto the stage using a rope in a Bollywood-style entrance. In a humorous twist, a delivery partner politely apologises before swiftly taking the newly unveiled Galaxy S26 Ultra from the Samsung representative’s hand, leaving him momentarily stunned.
Within moments, the demo units are packed into Instamart delivery bags and rushed out of the venue. The scene then cuts to a home setting where a doorbell rings, and a customer receives the newly launched Galaxy S26 Ultra at his doorstep. The film closes with the message: “Skip the queue, get the newly launched Samsung Galaxy S26 Ultra instantly on Instamart.”
Speaking about the campaign, Mayur Hola, Head of Brand at Swiggy, said, “At Instamart, we’ve always believed convenience should keep up with culture. The new Galaxy S26 Ultra is now seeing tremendous buzz. The idea was simple. What if you could get your Samsung phones the very moment they launch? This collaboration shows Instamart is able to deliver everything from essentials to marquee launches and premium experiences.”
The Galaxy S26 Ultra introduces a new generation of AI-powered smartphone features, including what the brand describes as the world’s first Privacy Display, along with advancements in nightography and Photo Assist designed to enhance creativity, productivity and user privacy.
The campaign reflects changing consumer expectations around product launches, where highly anticipated technology releases are no longer restricted to pre-orders or long queues. Through this partnership, Instamart is extending its promise of instant delivery to the premium smartphone category, allowing customers to access the Galaxy S26 Ultra as soon as sales go live.
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