Mumbai: Collective Artists Network has partnered with Rhea Chakraborty to introduce Mishty, an AI-powered digital avatar developed in collaboration with its AI studio Galleri5, marking a new step in tech-driven celebrity storytelling in India. Unveiled in Mumbai on March 8, the launch coincides with International Women’s Day and the release of the latest collection from Chakraborty’s brand Chapter 2, titled “Smash the Patriarchy.”
Mishty is designed as a digital storytelling character inspired by Chakraborty’s personality rather than a direct replica. The avatar reflects her inner voice—capturing thoughts, emotions and reflections—while offering audiences an interactive extension of her identity in the digital space. Built using Galleri5’s G5 AI Studio pipeline, the avatar integrates artificial intelligence models, motion capture, voice synthesis and real-time interaction systems to create cinematic-quality digital characters capable of personalised audience engagement.
Through Mishty, fans can experience interactive conversations and personalised digital interactions, with the avatar replicating Chakraborty’s likeness, voice and gestures. The initiative reflects a growing effort to merge talent management with advanced technology to create new formats of storytelling and community engagement.
Vijay Subramaniam, Founder and Group CEO of Collective Artists Network, said, “We are entering a phase where technology can meaningfully expand how artists exist in the world. Our role at Collective is to help talent explore those possibilities in a way that still feels authentic to who they are. Mishty is one of the first experiments in that direction. It shows how storytelling, personality and technology can come together to create entirely new forms of engagement.”
Rhea Chakraborty, Actor & Founder of Chapter 2, added, “Seeing Mishty come to life is an incredible experience. She is not just a reflection of me, but a bridge that lets me connect with the community in ways that feel personal, interactive, and meaningful. This opens up a whole new way to tell stories, engage with audiences, and explore creativity while sharing more of that journey with the world.”
The launch of Mishty underscores Collective Artists Network’s growing focus on technology-led entertainment through Galleri5, as the company explores new intersections between talent, storytelling and immersive digital experiences. By combining creativity, narrative and advanced AI tools, the project offers a glimpse into how celebrity engagement and digital entertainment could evolve in the coming years.
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