New Delhi: PRISM (Parent of OYO) has launched ‘Rising OYO’, a nationwide campaign designed to strengthen on-ground brand visibility for OYO across India’s most visited tourist states, as domestic travel continues to gain momentum.
The campaign will cover 500 OYO hotels across 20 priority cities in Uttar Pradesh, Tamil Nadu, Karnataka, Andhra Pradesh, and Rajasthan, which emerged as the five most visited states in 2024–25, according to a report by the Ministry of Tourism. The pilot phase has already been rolled out across 50 properties in high-footfall locations including Lucknow, Varanasi, Bengaluru, Chennai, Jaipur, and Hyderabad, delivering encouraging early results.
As part of the Rising OYO initiative, participating hotels will feature large-format OYO branding across façades, rooftops, and outdoor signage, aimed at improving visibility across dense urban areas, highways, and key travel corridors. The campaign will also extend to major business and leisure hubs such as Delhi-NCR, along with prominent religious destinations including Rishikesh, Amritsar, Puri, and Ayodhya, where domestic travel demand remains strong.
A key highlight of the initiative is the reintroduction of OYO’s iconic large circular red logo, a visual identity that played a significant role in building the brand’s early recall across several markets. The refreshed branding is intended to make OYO properties easily recognisable from a distance while reinforcing trust, standardisation, and ease of choice for travellers.
Speaking on the development, Varun Jain, Chief Operating Officer-India, PRISM, said, ” By bringing back OYO’s iconic red circular branding at scale, we are trying to strengthen on-ground visibility for our hotel partners while also trying to make it easier for travellers to instantly recognise and trust the brand. As religious tourism, short getaways, and workations continue to rise, this campaign aims to position OYO as a brand fully equipped to catering to those making instant travel decision”.
India’s travel sector continues to show strong momentum, with domestic air passenger traffic reaching 153 million in 2025, reflecting a 12% year-on-year increase, according to the Directorate General of Civil Aviation. The growth is being driven by rising religious tourism, expanding regional connectivity, and evolving work patterns that support short leisure trips and workations.
Against this backdrop, the Rising OYO campaign aims to boost brand recall, improve walk-in discovery, and drive bookings across key markets, while also supporting hotel partners with greater demand generation and visibility.
