Mumbai: Daniel Wellington, the Swedish design-led watch brand, has appointed Bollywood actor Sharvari as its new brand ambassador for its watches, marking a key step in the brand’s strategy to strengthen its presence in the Indian market.
The partnership reflects a shared commitment to timeless design, versatility and contemporary style. To commemorate the association, Daniel Wellington hosted an exclusive launch event in Mumbai, attended by members of the media, fashion influencers, watch retailers, creators and industry leaders.
Sharvari, regarded as one of Bollywood’s emerging talents, has been chosen to represent the brand’s philosophy of combining classic aesthetics with modern relevance. Daniel Wellington said her youthful, confident and effortless style aligns with the brand’s Scandinavian design ethos.
The appointment comes as Daniel Wellington enters a new phase of growth in India following its acquisition by Timex Group. Known for its minimalist Scandinavian design, the brand has built a global reputation for creating watches that blend timeless craftsmanship with contemporary style.
Speaking on the association, Deepak Chhabra, Timex Group, said, “We are delighted to welcome Sharvari to the Daniel Wellington family. India is an increasingly important market for Daniel Wellington, and as we continue to build the brand here, we wanted a brand ambassador who reflects the confidence and individuality of today’s consumer. Sharvari brings a refreshing authenticity that aligns naturally with Daniel Wellington’s design philosophy. We’re excited about building the brand together, not just through campaigns, but by becoming part of everyday style conversations.”
Commenting on the partnership, actor Sharvari said, “I’ve always believed that great style doesn’t have to be loud. It’s often the little details that complete a look, and that’s exactly what I love about Daniel Wellington. The brand feels effortless, modern and easy to make your own, which is why this partnership feels so natural. It’s a brand I’ve genuinely admired, and I’m looking forward to creating some truly memorable moments together.”
With Sharvari joining as its brand ambassador, Daniel Wellington aims to deepen its cultural relevance in India while engaging a new generation of consumers through its portfolio of timeless watches and everyday style offerings
