New Delhi: Spardha Pandey has joined Hero FinCorp as Lead – PR & Communications. In her new role, Pandey will spearhead the company’s external communications strategy, strengthen strategic media engagement and help shape the brand’s narrative within India’s financial services ecosystem.
Prior to joining Hero FinCorp, Pandey led communications at Probo. Over the course of her career, she has also held key communications roles at Meta, HP Inc., Gensol Group and Paytm, where she worked across corporate and product communications, leadership positioning and integrated campaigns across sectors including technology, fintech, mobility and renewable energy.
With more than 13 years of experience in corporate communications, media and integrated marketing, Pandey brings deep expertise in leadership visibility, media relations, thought leadership initiatives, crisis communications and stakeholder engagement. Her work has supported organisations through key phases of growth, transformation and brand repositioning.
Earlier in her career, Pandey worked as a journalist with India Today Group and Hindustan Times, an experience that continues to inform her approach to media strategy and storytelling.
Pandey holds a Master’s degree in Mass Communication and will focus on strengthening Hero FinCorp’s communications initiatives while enhancing the company’s visibility and engagement across the financial services landscape.
