New Delhi: Aviva India has announced the appointment of Harshit Agrawal as its Head of Marketing. The move comes as the company continues to strengthen its brand positioning and deepen customer engagement in India’s competitive life insurance sector.
Agrawal brings over 16 years of experience across marketing, brand strategy, and digital transformation within the financial services and advertising industries. Prior to joining Aviva India, he held key leadership roles at Clix Capital and Muthoot Blue, where he led initiatives focused on enhancing brand visibility, driving digital adoption, and improving customer engagement.
Earlier in his career, Agrawal worked with digital and advertising firms such as BC Web Wise and Dentsu Webchutney, contributing to integrated marketing strategies and brand growth across multiple sectors.
In his new role, Agrawal will lead the marketing function at Aviva India, focusing on strengthening brand positioning, enhancing customer engagement, and driving innovative marketing initiatives aligned with the company’s broader strategic growth plans.
Commenting on the appointment, Asit Rath, MD & CEO, said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities, and strengthening our position as a future-ready organization.”
Sharing his thoughts, Agrawal said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It truly inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement, and sustainable growth.”
