Mumbai: Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand sharpens its focus on the growing luggage and travel accessories market.
The partnership comes at a time when India’s travel sector is witnessing strong momentum across domestic and international segments. Swiss Military aims to capitalise on this shift by streamlining its portfolio and strengthening its presence in key categories such as luggage, bags, and travel accessories, catering to the evolving needs of modern consumers.
With a focus on premium craftsmanship and functional design, the brand is aligning its offerings to deliver durable, high-quality products tailored for the conscious traveller, while reinforcing its positioning in the premium lifestyle segment.
Anuj Sawhney, Managing Director, Swiss Military, said, “At Swiss Military, our focus has always been on delivering products that blend functionality with premium aesthetics. As we witness a significant shift in how Indians’ travel, we have strategically streamlined our portfolio to focus more intensely on the luggage and travel accessories industry. We are excited to partner with Compass Communications to amplify this narrative. Their strategic insights and understanding of the premium consumer space will be instrumental as we showcase our purposeful and well-crafted product ranges to a wider audience.”
Rafi Q Khan, Co-Founder at Compass Communications, said, “Swiss Military is a brand synonymous with quality and legacy. In a market where travel gear is increasingly becoming a lifestyle statement, the brand’s focus on precision and utility stands out. We are excited to manage the communications mandate for Swiss Military and look forward to building a strong presence for their streamlined travel portfolio in India.”
Co-founded by Rohan Srinivasan and Rafi Q Khan, Compass Communications manages a diverse portfolio of national and international clients across sectors including BFSI, automotive, technology, education, executive search, luxury, consumer tech, real estate, and healthcare, with a presence across major Indian cities.
The agency also brings prior experience working with established brands such as Usha, Philips Home Appliances (Versuni), and Preethi. This expertise is expected to support Swiss Military’s growth strategy as it strengthens its footprint in the Indian market.
