Friday, August 7, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Industry Brief

ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March

Directed by Varun Narvekar, the series explores love, ambition, mid-life crisis and self-discovery in the next chapter of a modern marriage

by MN4U Bureau
March 21, 2026
in Industry Brief
Reading Time: 3 mins read
A A
ZEE5 drops the trailer of its new Marathi original series ‘Hey Kay Navin?’, starring Priya Bapat and Umesh Kamat; the series will premiere exclusively on Marathi ZEE5 on 31st March
Share Share ShareShare

Mumbai: Marathi ZEE5, the premiere destination for Marathi entertainment, has unveiled the trailer of its upcoming original series ‘Hey Kay Navin?’. Headlined by Umesh Kamat as Aditya and Priya Bapat as Rama, and directed by Varun Narvekar, the series offers a heartfelt, relatable slice‑of‑life drama that explores what unfolds when couples move past life’s major milestones—only to realise their journey looks nothing like those around them. Featuring an ensemble cast including Shubhangi Gokhale, Uday Tikekar, Suyog Gorhe, Rajasi Bhave, Omkar Govardhan, Tanvi Kulkarni, and Payal Jadhav among others, ‘Hey Kay Navin?’ is set to premiere on Marathi ZEE5 on 31st March.

Produced by Pratisaad Productions and Bahawa Entertainment, ‘Hey Kay Navin?’ follows Rama and Aditya—a modern, seemingly settled couple who have checked every box life asked of them. A warm home, steady careers, a supportive family, and a marriage built on 10 years of comfort and understanding. But as they enter a new chapter, an unexpected question begins to echo between them: What comes after “happily ever after”?

Hoping to break out of her routine, Rama takes a sabbatical and throws herself into a creative venture of her own—a small, self-built clothing line that starts as a hobby but slowly begins to take on a deeper meaning. What begins as an experiment soon becomes something she nurtures with the care, urgency, and vulnerability of a new parent… a project that feels like the ‘baby’ she never planned for but suddenly can’t ignore.

As new friendships, shifting dynamics, and the weight of everyone else’s “perfect timelines” start influencing her world, the couple finds themselves navigating choices that test their bond in ways neither anticipated. Blending humour, warmth, and sharp emotional insight, the series explores identity, evolving ambitions, partnership, and the unspoken anxieties that surface when life appears ‘complete’ from the outside.

Speaking about the original series, Hema V.R., Chief Channel Officer – Zee Marathi and Business Head – Marathi ZEE5 said, “At Marathi ZEE5, our endeavour is to champion stories that genuinely reflect the lives, relationships, and evolving journeys of our viewers. ‘Hey Kay Navin?’ captures a phase many couples go through, yet rarely articulate—a space filled with shifting priorities, changing emotions, mid-life crisis around identity and the quiet recalibration of partnership. Rooted in everyday moments and honest conversations, the series deepens our commitment to presenting authentic narratives that resonate across generations and geographies. Brought to life by the very talented and real-life celeb Jodi, Priya Bapat and Umesh Kamat, and helmed by director Varun Narvekar, we believe this truly universal family drama will find a heartfelt connection with audiences everywhere.”

Sharing her experience, Priya Bapat added, “Rama is a character many women will instantly recognise—not because she is extraordinary, but because she is real. She represents the emotional crossroads so many women face when ambition, identity, and responsibility collide. Playing Rama allowed me to explore the quiet questions we often tuck away in long-term relationships: ‘What do I want next?’ and ‘Where do I belong in my own story?’ The series gives space to that vulnerability, that search for purpose without guilt. I’m grateful to ZEE5 for championing such layered storytelling and excited for audiences to experience this story with the honesty it deserves.”

Talking about his role, Umesh Kamat said, “What drew me to ‘Hey Kay Navin?’ was how realistically it portrays a phase of marriage that is often overlooked. Aditya’s journey is subtle, layered, and emotionally rich. Marathi ZEE5 is known for presenting relatable characters and meaningful stories, and I’m glad to be part of a series that reflects everyday relationships with such sensitivity and honesty.”

Director Varun Narvekar shared, “Marathi ZEE5 has always encouraged narratives that feel honest and emotionally true, and ‘Hey Kay Navin?’ is a result of that creative freedom. We wanted to tell a story that feels close to real life, simple, sincere, and deeply human. Aditya and Rama’s journey is about rediscovering purpose and connection within marriage, and I believe Marathi ZEE5 is the perfect platform for such intimate storytelling.”

With its relatable premise, nuanced performances, and emotionally grounded storytelling, ‘Hey Kay Navin?’ promises to strike a chord with urban couples and families alike.

‘Hey Kay Navin?’ will stream from 31st March exclusively on Marathi ZEE5

-Based on Press Release

Tags: Hema V.R.Hey Kay Navin?Marathi ZEE5Priya BapatZee Marathi

RECENT POSTS

Halli Power Reloaded on Zee Kannada from August 8; weekends at 9:00 PM and weekdays at 9:30 PM
Industry Brief

Halli Power Reloaded on Zee Kannada from August 8; weekends at 9:00 PM and weekdays at 9:30 PM

August 6, 2026
0

Bengaluru: Zee Kannada is all set to bring a refreshing new chapter in reality entertainment with Halli Power Reloaded, a...

Read moreDetails
MY FM’s “Growth Story – The Maharashtra Dialogue” brings together India’s leading voices in business, government and entertainment in Nashik
Industry Brief

MY FM’s “Growth Story – The Maharashtra Dialogue” brings together India’s leading voices in business, government and entertainment in Nashik

August 6, 2026
0

Mumbai: MY FM, the radio arm of Dainik Bhaskar Group, hosted “Growth Story – The Maharashtra Dialogue,” a flagship conclave...

Read moreDetails
News18 Bangla Hosts 4th Edition of Healthcare Summit 2026, Celebrating Excellence and Compassion in Bengal’s Healthcare Ecosystem
Industry Brief

News18 Bangla Hosts 4th Edition of Healthcare Summit 2026, Celebrating Excellence and Compassion in Bengal’s Healthcare Ecosystem

August 5, 2026
0

Kolkata: News18 Bangla successfully concluded the 4th edition of the News18 Bangla Healthcare Summit 2026, bringing together some of the...

Read moreDetails
Hulp Raises $2.6M to Scale AI-powered Personal Assistance for Urban Indian Households
Industry Brief

Hulp Raises $2.6M to Scale AI-powered Personal Assistance for Urban Indian Households

August 5, 2026
0

Gurugram: A personal assistance and concierge platform, Hulp, today announced a seed fund raise of $2.6 million led by Sparrow...

Read moreDetails
Bihar Tak
Industry Brief

Bihar Tak Dominates Viewership on the Election Result Day

August 5, 2026
0

Bihar Tak, India's leading digital news platform for Bihar, delivered a dominant performance during the Bankipur By-Election Result Day, emerging...

Read moreDetails
GoTrust appoints Umesh Mehta to its Advisory Board to Strengthen Enterprise AI, Cybersecurity and Data Privacy Leadership
Industry Brief

GoTrust appoints Umesh Mehta to its Advisory Board to Strengthen Enterprise AI, Cybersecurity and Data Privacy Leadership

August 4, 2026
0

New Delhi: GoTrust, India's leading AI-powered data privacy, governance, and cybersecurity platform, today announced the appointment of Umesh Mehta to...

Read moreDetails

LATEST NEWS

Halli Power Reloaded on Zee Kannada from August 8; weekends at 9:00 PM and weekdays at 9:30 PM

Halli Power Reloaded on Zee Kannada from August 8; weekends at 9:00 PM and weekdays at 9:30 PM

August 6, 2026
Cuticura launches ‘Priye Sundari’ TV campaign featuring Priya Prakash Varrier

Cuticura launches ‘Priye Sundari’ TV campaign featuring Priya Prakash Varrier

August 6, 2026

ANALYSIS

WARC
Analysis

Campaign effectiveness rises up to 70% when creative strategy matches audience: WARC

August 6, 2026
0

Mumbai: Brands relying heavily on social and creator marketing risk limiting long-term growth unless they combine it with broader emotional...

PEOPLE

Honasa Consumer Elevates Nilesh Kotalwar as Chief Marketing Officer
People

Honasa Consumer Elevates Nilesh Kotalwar as Chief Marketing Officer

August 6, 2026
0

Gurugram: Honasa Consumer Limited has elevated Nilesh Kotalwar to the role of Chief Marketing Officer (CMO), reinforcing its leadership team...

MARKETING

CavinKare launches premium salon brand ‘Dermaxix’, expands presence in luxury professional beauty segment
Marketing

CavinKare launches premium salon brand ‘Dermaxix’, expands presence in luxury professional beauty segment

August 6, 2026
0

Chennai: CavinKare has announced the launch of Dermaxix, a premium professional skin and hair care brand developed exclusively for luxury...

Subscribe to Newsletters

ADVERTISING

OPEN Strategy
Advertising

OPEN Strategy & Design elevates senior leaders to drive next phase of growth

August 6, 2026
0

Mumbai: Independent brand strategy consultancy OPEN Strategy & Design has announced key leadership elevations as it strengthens its leadership team...

PRINT

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years
Media

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
0

New Delhi: The Times of India emerged as the largest recipient of the Union government's print advertising expenditure between FY2020-21...

AUTHOR'S CORNER

Building Brand Differentiation in a Competitive Construction Market
Authors Corner

Building Brand Differentiation in a Competitive Construction Market

August 6, 2026
0

Market presence can be created through capacity, distribution and communication, but market leadership must be earned through performance. This is...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Shruthi Subramaniam

BBDO India’s Shruthi Subramaniam Joins Global Jury for The One Club’s Young Ones ‘Get Out the Vote’ Competition

August 7, 2026
Halli Power Reloaded on Zee Kannada from August 8; weekends at 9:00 PM and weekdays at 9:30 PM

Halli Power Reloaded on Zee Kannada from August 8; weekends at 9:00 PM and weekdays at 9:30 PM

August 6, 2026
Cuticura launches ‘Priye Sundari’ TV campaign featuring Priya Prakash Varrier

Cuticura launches ‘Priye Sundari’ TV campaign featuring Priya Prakash Varrier

August 6, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.