Chennai: Yamaha Music India Pvt. Ltd. has announced the appointment of A. R. Rahman, Academy Award-winning composer and globally acclaimed music icon, as its brand ambassador.
The association marks a strategic step in Yamaha Music India’s efforts to deepen its engagement with India’s music ecosystem while promoting structured music education and nurturing emerging talent. Rahman, known for taking Indian music to global audiences, aligns with the company’s vision of unlocking the international potential of Indian musicians.
Yamamoto Taketoshi, Managing Director, Yamaha Music India, stated, “Music lies at the heart of Yamaha’s philosophy. India’s rich musical heritage deserves global recognition. Through our ‘Made in India’ initiative and our collaboration with A.R. Rahman, we aim to inspire the next generation of musicians and expand structured music education across India.”
Ryoji Maruyama, Sales Unit Head, added, “Our mission extends beyond instruments. We are committed to nurturing music communities through workshops, school collaborations, and rural outreach programs. This partnership reinforces our vision of making music accessible to every aspiring artist.”
A.R. Rahman shared, “Yamaha has always represented precision and reliability. I am proud to associate with a brand whose legacy is rooted in music excellence and whose ‘Made in India’ focus is making quality instruments more accessible. This initiative is already benefitting the young talents being nurtured at my own KM Music Conservatory and in The Sunshine Orchestra. If we continue to mentor young artists and strengthen music education, Indian musicians can lead on the global stage.”
