Mumbai: Lauritz Knudsen Electrical and Automation has renewed and strengthened its partnership with Mumbai Indians for a second consecutive year, building on a successful debut season to further amplify its brand visibility and engagement.
The renewed collaboration reflects shared values of performance, resilience, and consistency, while reinforcing Lauritz Knudsen’s brand proposition of “Powering a Non-Stop India.” By continuing its association with one of the most followed franchises in the Indian Premier League, the company aims to deepen its connect with audiences across the country.
Following a high-impact first year marked by strong visibility and growing consumer engagement, the partnership is set to evolve further in its second season. Lauritz Knudsen will maintain prominent visibility across the Mumbai Indians ecosystem, including centre placement on the team jersey, an expanded digital presence, and fan-focused engagement initiatives. The collaboration will also see the introduction of new on-ground activations and high-impact integrations.
Commenting on the continued association, Rajat Abbi, Vice President, Marketing, added, “This second year is critical—it builds on a strong foundation and elevates the partnership to the next level. Powering a Non – Stop India comes alive authentically and powerfully through an association like this, both on and off the field.”
A spokesperson for Mumbai Indians said, “The partnership with Lauritz Knudsen reflects a shared mindset—of consistency, resilience and the drive to perform at the highest level. As we enter the second year of this association, we look forward to building a deeper, more meaningful connect with fans and bringing this narrative to life through engaging and high-impact experiences across the season.”
For Lauritz Knudsen, the continued collaboration aligns with its broader ambition to strengthen its presence in a rapidly evolving India. As the company continues to power homes, industries, infrastructure, and utilities with its electrical and automation solutions, the partnership offers a high-impact cultural platform to engage with millions of cricket fans nationwide.
