Chennai: Fipchain, the parent entity of ProducerBazaar, has successfully closed its Pre-Series A equity funding round, marking a significant step in its ambition to build institutional infrastructure for global intellectual property (IP) commerce. The round was led by Singapore-based accelerator River Ventures.
The funding round also saw strategic participation from Venture Forge Labs, entrepreneur and angel investor Chandu Nair, along with a consortium of investors from India, UAE, and Germany. Advisory support for the transaction was provided by Panya Capital.
The fresh capital will support Fipchain’s long-term goal of capturing a meaningful share of the global TV, film, video, and AI content IP marketplace, currently valued at approximately $28 billion and projected to reach $47 billion by 2029, growing at a CAGR of 19 percent. India is expected to emerge as the second fastest-growing market globally in this segment, with a projected CAGR of 22 percent by 2029, driven by rising digital consumption, cross-border licensing demand, and the rapid expansion of streaming platforms.
The broader digital creative economy is expected to surpass $7 trillion by 2030, supported by the growth of streaming, AI-powered content creation, and expanding global distribution networks. Despite India’s strong position as a leading content producer, the infrastructure for structured global IP trade remains fragmented and largely relationship-driven. Fipchain aims to bridge this gap by building a comprehensive and integrated IP exchange ecosystem.
ProducerBazaar, a product of Fipchain, operates as a digital marketplace enabling the discovery, licensing, and monetization of intellectual property across films, series, and media assets. The platform connects creators, studios, OTT platforms, and international broadcasters, facilitating structured cross-border transactions in an increasingly borderless digital economy.
Fipchain’s broader vision goes beyond marketplace facilitation to creating an end-to-end IP lifecycle ecosystem encompassing governance, rights intelligence, discovery, and transaction enablement. This approach aims to unlock liquidity in under-monetized IP assets while offering buyers compliant and curated access to global content libraries.
The company plans to deploy the proceeds towards strengthening its core technology architecture and accelerating international expansion. Key focus areas include enhancing AI-driven IP discovery systems, building scalable infrastructure to support high-volume cross-border transactions, and expanding its footprint across key media hubs in Asia, the Middle East, and Europe.
“This fundraise marks a defining moment in our journey to build a transparent and scalable marketplace for intellectual property,” said G K Tirunavukkarasu, Founder and Chief Executive Officer of Fipchain.
Vijay D, Co-Founder and Chief Business Officer, added, “Global demand for high-quality IP continues to accelerate. Our focus remains on eliminating inefficiencies and enabling seamless, high-value transactions for studios, platforms, and brands across geographies.”
With rising global demand for premium content rights, Fipchain is positioning itself as a structured intermediary in the evolving IP economy, aiming to connect supply and demand through institutional-grade governance and scalable transaction capabilities.
