Mumbai: Google has extended its collaboration with Tiger Telly to launch A Perfect Match, a six-chapter micro-drama set against the backdrop of the ongoing Indian Premier League season.
Tiger Telly, the advertising arm of Tiger Baby founded by Zoya Akhtar and Reema Kagti, operates as an end-to-end creative studio spanning development, strategy and production.
The series, written by Zoya Akhtar and directed by Arjun Varain Singh, features Ishaan Khatter and Sara Arjun, bringing together a new generation of talent aimed at resonating with younger audiences.
The campaign rollout began with a teaser-led digital build-up, including a cryptic manuscript post from Zoya Akhtar followed by behind-the-scenes glimpses from Tiger Baby and the director. The first chapter, released over the weekend, introduces Kabir and Navya—two individuals brought together on a date, where a search-assisted moment becomes central to their story. The remaining five chapters will roll out through the IPL season.
Set within India’s cricketing fervour, A Perfect Match unfolds as a light, episodic love story, blending storytelling with technology. The narrative integrates Google Search tools organically, showcasing how they fit into everyday moments of discovery, connection and decision-making.
“At Tiger Telly, we have always chased stories that live in the quiet, real moments, and A Perfect Match does exactly that. Two people, the excitement of the IPL, and Ishaan and Sara bringing something so genuine to it that it surprises you. It’s been great to collaborate with Google again as their allies in brand storytelling,” says Zoya Akhtar, writer & executive producer.
“Delighted to have been a part of this project with Tiger Telly and Google. I have long admired Zoya and Reema – and the stories they’ve consistently empowered. Working with Sara was a total joy and we had a blast shooting for the films.”
The collaboration further strengthens Tiger Telly’s positioning as a full-service creative studio delivering integrated brand storytelling across formats, including commercials, music videos and long-form branded content. The studio has previously worked with brands such as Vivo, Tanishq, Nykaa and Google.
With its IPL-timed rollout, the campaign leverages two of India’s strongest cultural drivers—storytelling and cricket—while reinforcing how Google Search continues to shape everyday discovery and engagement for users.
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Film Conceptualised and Produced by Tiger Telly @tigerbabyofficial
Director: Arjun Varain Singh
Executive Producers: Zoya Akhtar, Reema Kagti
Writer: Zoya Akhtar
Associate Writer: Nupur Pai
Producer: Yoshita Bhaskar, Bhavna Singh
Brand Partnerships: Aishwarya Narayamoorthy, Matrix India
