Mumbai: Experience Commerce, a full-service digital marketing agency and part of the Cheil SWA Group, has secured the social media mandate for ICONIQA Hotels & Resorts following a multi-agency pitch. The mandate will be held for a one-year tenure and marks a significant addition to the agency’s growing portfolio in the premium hospitality segment.
ICONIQA Hotels & Resorts, positioned as India’s first upscale lifestyle hotel under the Royal Orchid Hotels, is a 5-star deluxe property located near Mumbai International Airport (T2). The brand combines contemporary design with technology-driven experiences, catering to modern, discerning travellers and is part of the Regenta Rewards loyalty programme.
Under the mandate, Experience Commerce will manage ICONIQA’s social media presence across key platforms including Facebook, Instagram, LinkedIn, and YouTube. The scope of work includes strategic planning, content-led storytelling, digital-first campaigns, and lifestyle-driven property shoots aimed at enhancing brand visibility and engagement.
The agency will focus on building a cohesive and platform-first digital narrative that reflects ICONIQA’s premium positioning, design-led sensibility, and service-oriented approach, while driving stronger audience engagement and brand affinity.
Commenting on the partnership, Shibani Malhotra, General Manager, ICONIQA Hotels & Resorts, said, “Experience Commerce demonstrates a strong understanding of our brand and the evolving upscale hospitality landscape. What stands out is their ability to translate this understanding into a clear, compelling digital vision. Their experience across categories and thoughtful approach to storytelling make them a natural partner as we look to strengthen ICONIQA’s presence and connect with today’s discerning traveller.”
Speaking on the win, Bhawana Daga, Vice President – Growth, Experience Commerce, said, “We are delighted to partner with ICONIQA Hotels & Resorts at a pivotal phase of the brand’s journey. ICONIQA’s modern, design-led approach to hospitality presents a strong opportunity to build distinctive digital narratives that reflect both upscale positioning and relevance. This partnership marks a strong start to the year for us and reinforces EC’s ability to deliver strategic, high-impact digital work for premium brands across categories.”
