Windsor: Konami Digital Entertainment (KONAMI) has announced the successful conclusion of its India campaign for eFootball, which witnessed strong participation and engagement across gaming, sports, and creator communities.
The campaign featured prominent personalities including cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, along with footballers Sahal Abdul Samad and Subhasish Bose. The initiative leveraged a mix of social media content, creator collaborations, and in-game activations to drive widespread fan engagement.
A key highlight of the campaign was the introduction of a limited-time Lionel Messi player card, which significantly boosted user interaction and in-game participation. The campaign also brought together lifestyle influencers, football creators, and competitive eFootball™ players, further expanding the game’s reach among diverse audience segments in India.
Additionally, the campaign featured interactive social media challenges that received thousands of entries, underscoring strong community enthusiasm and growing creator-led fandom around the title.
Building on this momentum, KONAMI plans to roll out more eFootball™ experiences in India in the lead-up to the FIFA World Cup 2026. With global interest in football expected to surge, India is set to remain a key market for driving deeper engagement and strengthening the game’s fan base.
The campaign highlights KONAMI’s continued focus on leveraging cultural crossovers between cricket, cinema, and football to connect with Indian audiences, while reinforcing eFootball™’s positioning as a leading digital football platform.
