New Delhi: ServiceNow has announced the appointment of Kulmeet Bawa as Managing Director (MD) and Group Vice President (GVP) for India and SAARC, reinforcing its focus on one of the world’s fastest-growing digital transformation markets.
Kulmeet brings over two decades of experience across enterprise technology and SaaS businesses, both in India and globally. Most recently, he served as Global Chief Revenue Officer at SAP, where he led worldwide revenue strategy and execution, after previously serving as President and Managing Director for SAP India. Prior to that, he was President and Managing Director for South Asia at Adobe.
Before transitioning into the technology sector, Kulmeet spent over 12 years as a Cavalry officer in the Indian Army, an experience that shaped his leadership approach and strategic outlook.
In his new role, Kulmeet will be responsible for accelerating business growth, strengthening customer relationships, and advancing ServiceNow’s leadership in digital transformation across India and the SAARC region.
“We are delighted to welcome Kulmeet to lead our India and SAARC business into its next phase of growth,” said Adrian Johnston, President APAC, ServiceNow. “India is more than a growth market for ServiceNow, it is a critical engine for our global ambitions. Kulmeet’s rare combination of global CRO experience, deep regional expertise, and the discipline forged through military service makes him uniquely positioned to drive that mission forward.”
“ServiceNow is transforming the way the world works, and India sits right at the heart of that mission,” said Kulmeet Bawa. “I am energised by the opportunity to lead this exceptional team, deepen our partnerships with customers, and help enterprises across India and SAARC unlock the full power of the ServiceNow platform.”
Based in New Delhi, Kulmeet will lead ServiceNow’s operations across India and the SAARC region, with his appointment effective April 6, 2026.
