Mumbai: As Moving Walls enters a pivotal year of global scale-up, the company has announced a series of senior leadership appointments across finance, operations, and regional commercial leadership, reinforcing its intent to accelerate growth while building on the strong foundation established over the past few years.
The new appointments bring together decades of experience across global media, advertising, data, and operations, reflecting Moving Walls’ evolution into a truly international software and technology partner for Out-of-Home (OOH) and Retail Media owners.
Strengthening Global Operations and Financial Discipline
Moving Walls has appointed Raja Kanniappan as Global CFO & COO. He brings over three decades of experience across global agency networks such as WPP and IPG Mediabrands, along with adtech platforms including SQREEM and TotallyAwesome, where he held senior leadership roles spanning finance, operations, and business transformation.
Over the course of his career, Raja has worked closely with regional and global leadership teams to scale complex media and services businesses, with a strong focus on financial governance and operational discipline.
In his new role, Raja, who will be based in Australia, will oversee global finance, operations, and organisational scale, ensuring that the company’s next phase of growth is supported by execution rigour, clarity of accountability, and long-term financial sustainability.
Accelerating Momentum in the Americas
To support its expanding footprint in North America, Moving Walls has appointed Eric Kung as General Manager, Americas.
Eric brings deep expertise in media research, analytics, and data-led commercial strategy. He has previously held senior leadership roles within the DOOH and media technology ecosystem, including serving as Vice President of Data & Insights at Volta, where he worked closely with brands, agencies, and media owners to unlock measurable outcomes through data-driven media planning and evaluation.
At Moving Walls, Eric will focus on strengthening enterprise partnerships, advancing the company’s measurement-led narrative, and scaling its presence across the Americas.
Reinforcing Leadership in Southeast Asia
For Southeast Asia, the company has appointed Derek Tan as Regional Head, Southeast Asia.
Derek previously served as CEO of Invictus Blue and as a regional senior partner for social media at IPG Mediabrands in APAC. His experience includes building and scaling complex media operations, and he was also a founding partner at Entropia prior to its acquisition by Accenture.
In his new role, Derek will lead regional growth initiatives, deepen strategic partnerships, and expand Moving Walls’ footprint across key Southeast Asian markets.
Building a Stronger ANZ Presence
In the ANZ region, Moving Walls has appointed Quenten Smith as Regional Business Head, ANZ, and he will be based in Australia alongside Raja.
Quenten brings extensive experience in media activation, agency leadership, and regional business development. He has held senior roles across leading media agencies and adtech firms, including Publicis, Blis, and OMG Asia / Dentsu.
At Moving Walls, he will focus on strengthening partnerships across ANZ, supporting media owners in scaling their digital and retail media capabilities, and building a sustainable regional growth engine.
A Signal of Intent
These leadership appointments come at a time when Moving Walls has organically expanded into multiple global markets, partnering with leading OOH media owners, retailers, agencies, and ecosystem players worldwide.
According to Srikanth Ramachandran, Founder and Group CEO at Moving Walls, “These senior hires strengthen our global footprint from Singapore, scaling today’s business while positioning us to lead during the explosive growth unlocked by agentic AI across out-of-home and retail media. Bringing leaders of this calibre into Moving Walls is a strong validation of both our vision and the platform we’ve built. This significantly strengthens our ability to execute globally while staying true to what makes Moving Walls different.”
With this expanded leadership team, Moving Walls is well-positioned to accelerate its mission of becoming the operating system for OOH and Retail Media, enabling partners to unlock measurable outcomes, operational efficiency, and sustainable growth worldwide.
