Mumbai: Vedica, the premium beverage offering from Bisleri International, has unveiled its latest campaign film titled “Vedica – Life Full of Altitude,” marking a new chapter in the brand’s storytelling journey.
The campaign builds on Vedica’s legacy of celebrating its Himalayan origins, while evolving the narrative towards how the “good life” is experienced in everyday moments. The film presents a refined perspective on modern luxury—one that is rooted in nature, balanced living, and understated elegance.
Featuring actor Rana Daggubati, the film captures a day in his life through moments of calm, connection, and exploration. From urban settings to serene mountain landscapes, the narrative blends movement and stillness, culminating in a tranquil retreat that reconnects with Vedica’s Himalayan roots.
A notable element in the film is the inclusion of an adopted indie dog, subtly reinforcing the brand’s purpose-driven messaging around responsible choices such as “adopt, don’t shop.” This layer adds emotional depth to the campaign while aligning with evolving consumer values.
Commenting on the launch, Jayanti Khan Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd., said, “There is a clear shift in how premium is being understood today. It is far more personal, more considered, and closely aligned with how people choose to live. With Vedica, our focus has always been on building a brand that brings together strong provenance with a meaningful place in the consumer’s lifestyle. We’re also delighted to have Mr. Rana Daggubati be a part of Vedica’s journey. He is known for his creative versatility, and a larger-than-life presence that extends beyond cinema, embodying a modern sensibility that resonates with audiences across cultures. ‘Life Full of Altitude’ reflects this evolution while also embracing thoughtful choices that quietly shape a more responsible way of living.”
Actor Rana Daggubati added, “What drew me to this film is how effortlessly it captures the idea of living well. It is not loud or exaggerated, but rooted in moments that feel real, personal, and fulfilling. That is what makes ‘Life Full of Altitude’ resonate. Vedica sits very naturally within that world, without needing to assert itself.”
The campaign is currently live across digital platforms and will be amplified through premium lifestyle and experiential touchpoints, further strengthening Vedica’s positioning in the evolving premium beverage segment.
