Mumbai: Amazon Music India has announced an exclusive collaboration with Ravichandran Ashwin to release his popular cricket podcast Ash Ki Baat on its platform during the ongoing cricket season.
As part of the partnership, the first 30 episodes of the podcast will be made available exclusively on Amazon Music India, offering fans in-depth match analysis, candid commentary and behind-the-scenes insights into the game. The move further strengthens the platform’s growing podcast portfolio as it looks to expand beyond music streaming into immersive audio experiences.
With over 406K subscribers on YouTube, Ash Ki Baat has built a strong following for its blend of expert insights, humour and engaging storytelling. The podcast features Ashwin breaking down matches ball-by-ball, providing audiences with a unique perspective on the game.
Having retired from international cricket on December 18, 2024, Ashwin has continued to stay connected with fans through content initiatives like Ash Ki Baat, offering nuanced takes on the sport and its evolving dynamics.
Ravichandran Ashwin, cricketer and host of Ash Ki Baat said, “Cricket has always been about conversations, both on and off the field; it’s what makes the game so loved all over the world. With Ash Ki Baat, the idea has been to bring fans closer to the sport through honest, insightful and sometimes fun perspectives from within the game. Working with Amazon Music India allows us to take these exciting conversations to a wider audience, especially during peak cricket seasons. I’m really looking forward to fans tuning in and being part of this journey.”
Rishabh Gupta, Country Head, Amazon Music India added, “We are building an all-audio entertainment destination for all fans. The objective is to elevate Amazon Music India beyond its current status as a music streaming service by offering rich and engaging podcast experiences for our listeners. In India, cricket is more than just a game; it’s the country’s pulse, deeply centered on emotion, and we want our listeners to feel closer to the game. We’re excited to collaborate with Ash Ki Baat and offer our listeners an immersive experience of the game.”
The collaboration underscores Amazon Music India’s focus on expanding its content ecosystem through exclusive partnerships and culturally relevant programming. By bringing Ash Ki Baat to its platform, the company aims to tap into the country’s deep-rooted passion for cricket and deliver timely, insight-led audio experiences to its growing listener base.
