Mumbai: Swati Borda has joined JioStar as Associate Director – Key Accounts, Influencer Marketing, following a 4.5-year stint at ShareChat & Moj for Business. Most recently, she served as Senior Lead – Brand Solutions at the company.
Announcing the move on her LinkedIn handle, Swati wrote, “I’m thrilled to announce that I’m starting a new position as Associate Director – Key Accounts| Influencer Marketing at JioStar After an incredible 4.5 years at ShareChat & Moj for Business, I am ready to dive into this new challenge. I’ve always been passionate about the intersection of brand solutions and influencer marketing, and I couldn’t be more excited to contribute to the innovative work being done at JioStar.”
Prior to her tenure at ShareChat, Swati has worked with several organisations including ByteDance, BuzzOne, CookieDigital, Indian Grill Room, Korra, and Boral Gypsum India Pvt Ltd, where she began her career as Product Executive – Marketing in 2010.
With over a decade of experience, she brings expertise across business process improvement, content strategy, influencer marketing, brand measurement, product development, advertising, market research, and strategic planning.
