MUMBAI: Building on its ongoing association with Indian Premier League (IPL) franchise Chennai Super Kings, TECNO has rolled out a new digital campaign for its POVA Curve2 5G, bringing cricket-led storytelling into an everyday setting. The collaboration extends beyond on-ground visibility, tapping into content that feels rooted in real, relatable moments while leveraging the familiarity and appeal of CSK players.
At the centre of the campaign is a digital film that places Shivam Dube, Sanju Samson and Sarfaraz Khan in an unexpected situation stuck inside a stalled lift. What begins as a routine moment quickly escalates into a familiar frustration: no network, draining batteries, and no immediate way to call for help. As tension builds, the narrative shifts with the entry of the POVA Curve2 5G holding steady where others drop off. With just enough connectivity to attempt reaching out and enough battery to keep going, the mood inside the lift transforms.
What follows is a shift from panic to play, as the players pass time gaming and exchanging banter, turning a stressful situation into a surprisingly light-hearted one. The film lands on a simple, relatable insight even when everything else stalls, the experience doesn’t have to.
Arijeet Talapatra, CEO, TECNO India, said, “Our partnership with Chennai Super Kings gives us cultural access, but the intent is to translate that access into meaningful product storytelling rather than just visibility. With the POVA Curve 2 campaign, we built the narrative around a real consumer trigger point low network and battery anxiety and used cricket talent in a way that feels natural inside that moment. The idea was to demonstrate performance in context, not through claims but through situations people recognise instantly. This is the direction we are taking with our sports collaborations making them work harder as storytelling platforms for the product.”
Conceptualised and produced by EiPI Media, the film leans into situational humour and the natural chemistry between players to keep the storytelling grounded.
As TECNO continues to deepen its connect with cricket audiences through its CSK engagement, this campaign reflects a broader shift towards storytelling that blends entertainment with everyday insights making technology feel less like a feature set and more like a part of real-life moments.
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