Kerala: South Indian Bank, one of Kerala’s leading private sector banks, is redefining the intersection of tradition and digital convenience with the launch of ‘Vishu Kaineettam’, a thoughtfully designed feature on its SIB Mirror+ app. On the auspicious occasion of Vishu, one of the most significant festivals for Malayalis across the globe, the feature enables customers to schedule their festive transfers in advance, ensuring their Kaineettam reaches loved ones right on the morning of Vishu, wherever they are.
Designed to appeal to Malayali communities both in Kerala and around the world, the ‘Vishu Kaineettam’ feature celebrates the core essence of the tradition while adapting it to a digitally connected lifestyle. By enabling timely, pre-scheduled transfers, South Indian Bank ensures that the joy of giving and receiving Kaineettam remains uninterrupted. At the same time, it aims to deliver a strong customer connect and brand recall for the bank.
Transfers can be made to both South Indian Bank and Non-South Indian Bank account holders, making it seamless to share the festive spirit across distances.
With over nine decades of experience, South Indian Bank continues to focus on delivering simple and meaningful banking solutions. The new feature reflects the Bank’s understanding of evolving traditions and digital progress, ensuring that distance does not come in the way of cherished connections.
To avail the feature, customers can log in to the SIB Mirror+ app, navigate to the ‘Vishu Kaineettam’ section, enter the recipient details, confirm the transaction, and authenticate using their MPIN to complete the process.
The facility will be available till April 14th. Non-customers can also access this feature by opening a Savings Account online and using the SIB Mirror+ app.
Through this initiative, South Indian Bank reinforces its commitment to blending tradition with technology, creating meaningful and timely banking experiences for its customers during special occasions.
-Based on Press Release
