New Delhi: CREX has announced the appointment of Vishal Sharma as Head – Media Sales, reinforcing its focus on strengthening brand partnerships and expanding its footprint in India’s digital sports ecosystem.
In his new role, Vishal will lead strategic revenue growth initiatives, build and deepen media and agency partnerships, and leverage data-driven targeting capabilities. He will also play a critical role in team development and contribute to product innovation from a brand perspective, aligning CREX’s offerings with evolving advertiser expectations.
Vishal brings over 15 years of experience in media sales across leading digital and media organisations. Prior to joining CREX, he served as National Sales Head at AnyMind Group. His career spans key roles at OLX (Naspers Group), as well as platforms such as Cricbuzz, OneIndia, and The New Indian Express, where he built expertise in digital advertising, monetisation strategies, and large-scale brand partnerships.
Commenting on his appointment, Vishal Sharma, Head – Media Sales, CREX, said, “CREX is uniquely positioned at the intersection of real-time sports consumption and fan engagement. Our focus is to create innovative solutions using CREX’s IPs and interactive formats that allow brands to connect with highly engaged cricket audiences in meaningful ways. We aim to build a strong ecosystem where content consumption and engagement come together to create value for both users and brands.”
Sharing his vision, he added, “Our goal is to make CREX synonymous with cricket where ‘CREX means cricket.’ By evolving as a strong second screen alongside live matches, we want to deepen user engagement and create new opportunities for brands through contextual and consultative solutions.”
Purshottam Rawat, CEO of CREX, added, “At CREX, we are building a platform that sits at the intersection of real-time sports consumption and meaningful fan engagement. Strengthening our leadership team with experienced professionals like Vishal allows us to deepen our focus on creating scalable, insight-led solutions for brands. As the cricket ecosystem continues to evolve, our priority is to ensure that both users and partners find sustained value through innovation and engagement.”
CREX continues to position itself as a real-time, high-engagement cricket platform, offering faster updates and interactive experiences that enable fans to actively participate while consuming content. This approach allows brands to connect with audiences at moments of peak attention and engagement.
