Singapore: WPP Media has been appointed as the integrated media agency for KFC Singapore and Pizza Hut Singapore, following a competitive pitch. Under the mandate, WPP Media will oversee end-to-end media strategy, planning, and buying for both brands in the market.
The partnership marks a strategic move by KFC Singapore and Pizza Hut Singapore to strengthen their market presence and drive sustained sales growth in a highly competitive quick-service restaurant (QSR) landscape. As the sector increasingly leans into data-driven marketing and direct-to-consumer engagement, the collaboration aims to unlock new efficiencies and customer insights.
A key differentiator in WPP Media’s appointment was its ability to translate consumer insights into measurable business outcomes, powered by WPP Open—WPP’s agentic marketing platform. Leveraging AI-driven tools and integrated data solutions, the platform is designed to optimise media investments and deliver deeper market intelligence across channels.
Through this engagement, WPP Media will deploy WPP Open to create more personalised and effective campaigns, helping both brands deepen customer understanding, identify growth opportunities, and drive higher sales and brand loyalty. The focus will remain on delivering measurable impact while improving media efficiency and supporting the brands’ ambitions to enhance their market positioning.
The mandate further strengthens WPP Media’s longstanding global partnerships with KFC and Pizza Hut, building on its track record across regions including the UK, Europe, MENA, APAC, and South Africa.
Jaslyn Lam, Director of Marketing & Food Innovation, KFC Singapore, said, “WPP Media stood out with its AI-powered tool, WPP Open platform which was brought to life in their Media Strategy. Just as vital was the calibre of their team and the WPP Media leadership’s clear commitment to active involvement and a collaborative partnership. We’re excited about the future possibilities this partnership holds.”
Jayss Rajoo, Director of Marketing & Food Innovation, Pizza Hut Singapore, added, “For Pizza Hut Singapore, the ability to turn consumer insights through the WPP Open AI platform, into real business growth was paramount in our search for a media partner. WPP Media also stood out with their media rigor and their passionate team.”
Helen McRae, CEO, SEAPAT (SE Asia, Pakistan, South Africa and Taiwan), WPP Media, commented, “We are absolutely thrilled to announce the win of KFC and Pizza Hut Singapore. It is testament to the transformative capabilities of our WPP Open platform, showcasing how our pioneering technology delivers unparalleled insights and innovative solutions. We believe it’s this blend of cutting-edge innovation and genuine human partnership that sets WPP Media apart, and we’re excited to drive impactful growth for both of these iconic brands.”
