Dublin: Monzo has officially launched in Ireland, backed by a strong early response with over 100,000 users on its waitlist. Marking its entry into the market, the digital bank has rolled out a playful, locally rooted campaign created by BBH Dublin, celebrating a simpler, more transparent way to bank.
Built around the theme ‘A New Era of Banking’, the campaign uses humour and nostalgia to spotlight everyday frustrations associated with traditional banking. Through a series of five films set across different decades, it captures moments of waiting, delay, and mild inconvenience—from phone boxes to slow-loading screens—while subtly introducing the idea of a more seamless banking experience.
Directed by Daniel Liakh and voiced by Siobhán McSweeney, the films blend a nostalgic tone with contemporary relevance. The campaign runs across television, out-of-home (OOH), radio, and social platforms, maintaining Monzo’s signature voice of clarity, simplicity, and relatability.
Monzo’s Ireland launch aligns with its broader mission to make money work for everyone, offering free everyday banking services to individuals and businesses with a focus on transparency and ease of use.
AJ, Vice President of Marketing and Growth said, “Launching in Ireland is a massive milestone. Our mission is to make money work for everyone and we’re so excited to now bring that to the Irish market. We wanted our arrival to feel genuinely local, rooted in the reality of how people here handle money every day. By tackling the actual frustrations Irish customers have faced with banking, this campaign reflects our desire to solve those pain points, while maintaining Monzo’s simple and straightforward tone of voice”.
To extend the campaign into the real world, Monzo executed a live activation at Smithfield Plaza in Dublin. The activation invited 100 participants to stand on a large Monzo card installation as a countdown played out, with those who remained rewarded with €400 Golden Tickets credited to newly opened Monzo accounts—offering early access ahead of the official launch.
BBH CEO Karen Martin said, “We couldn’t be more excited to help bring Monzo to Ireland. By placing Monzo’s features into those familiar moments of waiting, Irish customers can see not only a different way to bank, but a very different relationship with banking. One that’s of the here and now, for the actual lives people lead.”
With this campaign, Monzo signals a confident and differentiated entry into the Irish market, combining cultural insight, humour, and experiential engagement to redefine consumer expectations from modern banking.
CREDITS:
Campaign title: It’s about time
Brand: Monzo
Client name: Iona Haig, Nicole Christensen and AJ Coyne
Advertising agency: BBH Dublin
CCO: Alex Grieve
Executive creative director: Felipe Serradourada Guimarães
Creative Director: Gary McCreadie
Associate creative director: Aubrey O’Connell and Charlie Pendarves
Designer: Phoebe Kenny
Account Management team: Ellen O’Donovan, Millie Dann, Amy Crowe, and Bobbie Gannon
Strategy Team: Darius Pasalar and Saskia Jones
Production team: Emma Ellis, Mulika Ojikutu-Harnett and Matt Kitto
Production company: Chaser
Director: Daniel Liakh
DOP: Piers McGrail
Producer: Peter Kilmartin/Glen Collins
Editor/s: Art Jones @ Work Editorial
Post-production company: Screen Scene
Post-production producer: Sinead Bagnall
Vfx supervisor: Allen Sillery
Flame compositor: Gavin Casey
3D: Hubert Montag & Mike McCarthy
Grade: Company 3
Colourist: Dominic Phipps
Sound studio: Scimitar Sound
Sound engineer: Dean Jones
Activation Production company: Verve
Media planner: Core
Media agency: Alenna Schneider, Karen Sweeney, and Gemma Gilmore
