Gurgaon: Gurgaon’s real estate market is undergoing a structural shift, moving beyond traditional buying and selling toward a more organized, strategy-led ecosystem. As buyer awareness deepens and investor participation rises, the focus is increasingly on transparency, process-driven execution, and long-term value creation.
In line with this transition, Amethyst Landbase has appointed former Vice President at BlackRock, Gunjan Jain, as its Chief Executive Officer (CEO). The move signals the company’s intent to build a more structured, advisory-led real estate platform that extends beyond transactional services.
Over the past few years, Gurgaon—particularly emerging corridors such as South Gurgaon and Sohna—has witnessed strong growth in both end-user demand and investor interest. However, decision-making patterns are evolving. Buyers are now approaching real estate with a more strategic lens, evaluating long-term appreciation, rental yields, and portfolio alignment. This shift is driving demand for more transparent and structured real estate solutions.
Amethyst Landbase has positioned itself to address this evolving need by offering end-to-end services spanning investment advisory, portfolio planning, asset management, and exit strategy. The approach enables clients to view real estate as a long-term financial asset rather than a one-time purchase.
The appointment of Gunjan Jain brings institutional expertise to the company’s leadership. During her tenure at BlackRock, she operated in a data-driven environment with a focus on efficiency, risk management, and operational discipline. In her new role, she will focus on strengthening processes, enhancing execution capabilities, and building scalable systems.
Rahul Bohra, Founder of Amethyst Landbase, said, “The market today demands more than transactions. Buyers are looking for structure, clarity, and long-term value. With Gunjan joining as CEO, we are strengthening our ability to deliver a more system-driven and transparent real estate experience.”
Commenting on her appointment, Gunjan Jain said, “There is a clear shift toward a more organized and transparent real estate ecosystem. The opportunity lies in building systems that improve efficiency and create long-term value for customers and investors.”
As Gurgaon’s real estate sector continues to mature, the emphasis is steadily moving toward structured, long-term value creation. With its focus on advisory-led services and institutional leadership, Amethyst Landbase is aligning itself with this shift—where real estate is increasingly seen as a strategic wealth-building asset rather than a purely transactional market.
