Mumbai: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, aimed at significantly expanding its audience reach across India and global markets.
As part of the collaboration, Atrangii OTT’s existing content library along with select upcoming originals will also stream on Amazon Prime Video, strengthening its distribution footprint and visibility among a wider viewer base.
Known for its unconventional storytelling and genre-driven narratives, Atrangii OTT has built a niche in the digital entertainment space with a portfolio spanning thrillers, romance, and action-led content. Through this partnership, Amazon MX Player will serve as a key destination for Atrangii’s catalogue and future releases.
The offering includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya, reflecting the platform’s focus on diverse, high-impact storytelling.
Avinash Dugar, CEO of Atrangii OTT, said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s thrilling and distinctive storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling and unconventional originals. Amazon MX Player and Amazon Prime Video’s expansive reach makes it an ideal partner as we take our stories to viewers across the globe.”
With this partnership, audiences will be able to access Atrangii OTT’s content seamlessly across Amazon MX Player and Amazon Prime Video, marking a key step in the platform’s growth strategy and global expansion.
