Mumbai: Sony Pictures Networks India (SPNI) has announced the return of its flagship dance reality franchise, India’s Best Dancer Season 5, bringing together larger entertainment, stronger brand alliances, and a renewed celebration of the spirit of India Wala Dance.
Now in its fifth season, the show continues to strengthen its appeal across television and digital platforms, building on its reputation as one of India’s most popular entertainment properties. Known for showcasing exceptional talent, inspiring journeys and high-energy performances, the franchise remains a strong destination for both viewers and advertisers.
Expanding its digital engagement strategy, Sony LIV has onboarded a strong lineup of brand partners for the current season. Vimal Elaichi joins as the Co-Presenting Sponsor, while Sony BRAVIA and Nirma Advance have partnered with the platform, reflecting advertiser confidence in the show’s broad audience reach and cultural relevance.
Built around the theme ‘India Wala Dance’, the latest season celebrates the diversity of Indian dance forms—from regional styles and contemporary expressions to Bollywood-inspired performances that resonate with audiences across generations. The show continues to spotlight talent from across the country, delivering a blend of entertainment, emotion and aspiration.
Season 5 also features an expanded entertainment lineup with judges including dance veteran Jaaved Jaaferi, actor Karisma Kapoor, mentor Geeta Kapur, and choreographer Terence Lewis. Adding to the show’s entertainment quotient is host Haarsh Limbachiyaa, bringing his signature humour and energy to the stage.
Commenting on the partnerships, Ranjana Mangala, Executive Vice President & Head of Ad Revenue – SonyLIV and YouTube Growth Strategy, said, “Family-focused, culturally resonant content continues to drive strong engagement among premium CTV audiences during prime time, offering brands a powerful platform to connect with viewers at scale. The success of India’s Best Dancer is a testament to this trend, reflected not only in the love and loyalty it enjoys from audiences but also in the continued confidence of our brand partners. We are delighted to welcome Vimal Elaichi, Sony BRAVIA and Nirma Advance to Season 5, further reinforcing the strength and appeal of the franchise. Their association underscores the value of creating culturally relevant entertainment that forges deep audience connections while delivering meaningful impact for brands.”
With a combination of compelling performances, emotional storytelling, celebrated talent and strategic brand collaborations, India’s Best Dancer Season 5 aims to strengthen its position as a marquee entertainment property while creating deeper engagement opportunities for audiences and advertisers alike.
