Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 16’26 (April 18–24), offering a detailed snapshot of channel availability across Hindi and English news genres in India.
The report underscores the extensive reach of leading Hindi news channels, with Times Now Navbharat topping the chart at 98.46% OTS, closely followed by Aaj Tak at 98.12%. ABP News recorded 96.24% OTS, while Good News Today and India TV posted 95.00% and 92.76% respectively, reflecting robust distribution across TV households.
In the English news segment, Republic TV led with an OTS of 88.28%, followed by RT News at 81.47%. CNN-News18 registered 76.95%, while India Today and Mirror Now reported 70.61% and 64.52% respectively.
The findings highlight the continued dominance of Hindi news channels in terms of reach, while also pointing to competitive distribution dynamics within the English news category.
The report reinforces Chrome DM’s expertise in analysing Opportunity to See metrics, with a focus on channel distribution and accessibility. The data offers actionable insights for broadcasters and advertisers, aiding in distribution strategy, network planning, and identifying market expansion opportunities.
OTS refers to the percentage of connectivity or availability of a channel across TV households, factoring in the off-take of packages across all reported distribution platforms in India.
