This Mother’s Day, brands across categories tapped into emotional storytelling, relatable family moments, and cultural insights to celebrate the many roles mothers play in everyday life. From heartfelt reminders to call your mom and campaigns highlighting maternal instincts to nostalgic tributes, health conversations, and stories of quiet resilience, companies used films and digital initiatives to connect with audiences on a deeply personal level. Here’s a look at some of the standout Mother’s Day campaigns from 2026 that blended emotion, humour, and meaningful storytelling to honour mothers in unique ways.
HDFC Mutual Fund
HDFC Mutual Fund has launched a heartfelt Mother’s Day campaign titled ‘The Maa Minute’ under its flagship investor education and awareness initiative platform ‘Zindagi Ke Liye SIP’. The campaign carries a simple yet powerful message: call your mother, every day, even if only for a minute.
Canara HSBC Life Insurance
Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) has announced the launch of its new digital film to mark Mother’s Day on 10th May 2026. The campaign highlights how, in celebrating mothers, the individual woman behind the role is frequently set aside, bringing her back into focus this Mother’s Day.
Bandhan Mutual Fund
This Mother’s Day, Bandhan Mutual Fund launched a quirky and relatable campaign film titled ‘Lalla Don’t Buy’, a humorous twist on the traditional lullaby, where mothers lovingly urge their adult children to put the phone away, stop doom-scrolling shopping apps, sleep on time, and invest in their tomorrow.
IndusInd General Insurance Company
IndusInd General Insurance Company Ltd (formerly known as Reliance General Insurance Company Ltd) has launched its Mother’s Day campaign, “+1 in Your Motherhood Journey,” bringing to light a powerful yet often overlooked truth that motherhood begins not at childbirth, but at the moment a woman decides she wants to become a mother.
Tata Consumer Products
Tata Consumer Products, the consumer products company of the Tata Group, today unveiled its latest corporate brand campaign for Mother’s Day, ‘The Maa Signature’—a social experiment that brings together emotions, insights and the breadth of its brand portfolio. The campaign features four employees taking part in a taste test of dishes, cooked using everyday household ingredients, each prepared by a different mother—one of whom is their own.
Hyundai
This Mother’s Day, Hyundai launched a heartfelt film that challenges the common belief that mothers cannot teach their children how to drive. The film begins with what seems like a son teaching his mother to drive, but as the story unfolds, it becomes clear that the mother is still guiding and teaching him through her wisdom, instincts, and care, just as she always has in life. Built around the message, “Jisne aapko chalna sikhaya, chalana bhi wahi sikhayegi,” the campaign ends with the emotional reveal that the mother was never learning to drive — she was teaching her son all along.
Colgate
This Mother’s Day, Colgate launched the second chapter of its ‘Every Colgate Smile Has a Story’ campaign, centred around actor Prateik Babbar and his late mother, Smita Patil. The campaign reflects a mother’s instinct to always protect her child and highlights how, despite losing his mother shortly after birth, Prateik continued to carry her legacy through her smile. The film explores his emotional journey of discovering that the smile he inherited was a lasting connection to his mother. Through this narrative, Colgate India positions itself as a trusted part of Indian families for over 90 years, helping preserve these emotional bonds across generations. The campaign also highlights Colgate Strong Teeth’s Arginine + Calcium Boost Technology, offering 24-hour cavity protection and reinforcing the brand’s focus on combining emotional storytelling with science-backed oral care.
ITC Right Shift
Across households, mothers often mask their own needs with a “main theek hoon,” choosing reassurance over discussion. Over time, this tendency has led them to overlooking their health needs as well. This Mother’s Day, ITCRight Shift gently nudges families to not stop at reassurance but look a little closer at what mothers may be brushing aside.
View this post on Instagram
Parachute Advansed Gold
This Mother’s Day, Marico Limited, one of India’s leading FMCG companies, unveiled a nostalgia-led digital campaign for its iconic brand Parachute Advansed Gold Coconut Hair Oil. Titled ‘The Coconut Pony’, the campaign turns a familiar childhood memory into a cultural moment, celebrating the mothers who unknowingly created one of the most loved hairstyles globally. More than just a hairstyle, the coconut pony becomes a symbol of nurturing, affection and the small acts of care that define a mother’s warmth.
Ascenta
Ascenta, a luxury villa estate, has brought to life a heartfelt Mother’s Day campaign, “The World She Nurtures,” a thank you to the women who turn empty rooms into sanctuaries. It’s a story about the “silent architects”; the ones who don’t just fill a space but give it a soul.
