New Delhi: KP Group, a renewable energy conglomerate, has launched its latest digital campaign titled ‘India Ka Asli Power Play’, featuring Delhi Capitals players Axar Patel, KL Rahul, Kuldeep Yadav, and Ashutosh Sharma. The campaign draws parallels between the strategic intensity of cricket and India’s growing renewable energy transition, positioning clean energy as the country’s real game changer. Through the initiative, KP Group highlights its focus on solar, wind, hybrid energy, green hydrogen, and engineering innovations while leveraging the popularity of cricket to amplify conversations around sustainability and responsible growth.
Commenting on this campaign, Dr. Faruk G. Patel, MD & Chairman, KP Group, stated, “In cricket, the Power Play defines the momentum of the game. At KP Group, we believe India is currently in its most crucial Power Play regarding energy transition. We are amplifying the message that the ‘Asli Power Play’ lies in Solar, Wind, hybrid, Green Hydrogen, and engineering innovations. We are proud that the Delhi Capitals dressing room stands with us in powering India’s future responsibly.”
The campaign is currently being rolled out across digital platforms including YouTube, Instagram, X, LinkedIn, and
Facebook, where fans can engage with the content through KP Group’s official social media channels.
