Bengaluru: GIVA, one of India’s fastest-growing fine jewellery brands, has unveiled its latest campaign, “Men Want Gifts Too”, marking a cultural shift in the gifting conversation by spotlighting men as recipients of meaningful gifts. Fronted by Bollywood actor Aditya Roy Kapur, the campaign also introduces GIVA MEN, the brand’s dedicated men’s silver jewellery line crafted for the modern Indian consumer.
The campaign originated from a social media conversation initiated by GIVA through the question #ChahiyeKyaLadkonko, inviting audiences to share what men truly want. According to the brand, the response highlighted a growing sentiment among men seeking recognition, appreciation, and thoughtful gifting moments.
Building on this insight, the campaign film featuring Aditya Roy Kapoor presents a light-hearted and relatable take on modern relationships and gifting culture. The narrative follows the actor humorously reflecting on how men often admire gifts received by others, before discovering that his partner has already chosen a piece from GIVA’s men’s silver collection for him.
Speaking about the campaign, Ishendra Agarwal, Founder, GIVA, said, “At GIVA, we have always believed that jewellery is for everyone. For too long, men have stood on the sidelines of gifting culture, admiring what their friends received, quietly wishing someone would think of them. When we asked #ChahiyeKyaLadkonko on social media, India answered louder than we expected. ‘Men Want Gifts Too’ is our way of saying: it’s your turn. Our men’s silver collection is crafted for the modern man, understated, confident, and worth celebrating. We couldn’t think of anyone better than Aditya Roy Kapoor to embody exactly that spirit.”
The GIVA Men Silver collection features chains, rings, bracelets, and kada designs made from 925 sterling silver, catering to consumers looking for understated yet expressive jewellery pieces. The collection starts at ₹799 and is available through the brand’s official website and retail stores across the country.
With the launch, GIVA aims to further strengthen its presence in the growing men’s jewellery segment while encouraging more inclusive gifting conversations in the lifestyle and fashion space.
