Mumbai: South Indian Bank has launched a large-scale outdoor metro branding campaign in collaboration with Mumbai Metro as part of its strategy to strengthen brand visibility and deepen customer engagement across Mumbai.
The campaign spans a 35-kilometre stretch covering 30 metro stations, with the bank’s branding prominently displayed across key transit routes connecting Gundavali to Dahisar to Kashi Gaon, and Dahisar to Andheri West.
According to the bank, the metro corridors collectively serve more than one crore commuters every month and operate approximately 14 to 16 trips daily, offering significant visibility among urban consumers.
The initiative was officially flagged off by Dolphy Jose, Executive Director, and Sony A, CGM & Chief Information Officer, in the presence of Abhilash P, DGM & Regional Head – Mumbai, and Ramesh K P, DGM & Head Marketing.
Speaking on the initiative, Dolphy Jose, Executive Director, South Indian Bank, said, “Mumbai is one of the country’s most dynamic and influential financial markets, and this campaign reflects our commitment to building stronger brand connect with customers in the city. Through this metro branding initiative, we aim to enhance visibility, improve recall, and engage with millions of commuters in a meaningful and impactful manner.”
Alongside the metro branding exercise, the bank has also rolled out a social media engagement campaign encouraging commuters and the public to click photographs of the South Indian Bank-branded metro train and share them on social media by tagging the bank. Participants will have an opportunity to win prizes as part of the initiative.
The campaign marks another step in South Indian Bank’s efforts to strengthen its footprint across key metropolitan markets while expanding consumer visibility through high-frequency urban transit platforms.
