Mumbai: In addition to the keynote sessions and panel discussions, Day three also featured a keynote on Micro and Macro Resets Across Marketing, Advertising and Media by Rana Barua, Group CEO, Havas India, SE Asia and North Asia (Japan and South Korea).
Addressing the quorum, he said, “The marketing, advertising and media industry is undergoing a positive reset driven by evolving consumer behaviour, changing media habits and rapid technological progress. AI is no longer just a discussion point but an integral part of business, creativity, and everyday workflows, enabling smarter productivity and decision-making. Agencies are evolving into integrated business and communication partners, while the future belongs to adaptable super specialists who combine deep expertise with broader business understanding.”
Furthermore, masterclasses offered delegates deeper perspectives on audio storytelling, social-first branding, cultural ownership, consumer behaviour, and omni-channel marketing strategies.Spotify Advertising’s masterclass titled ‘Make It Heard: Designing Ideas for the Sound-On Generation on Spotify’, was led by Haran Ramachandaran, Head of Creative Lab, JAPAC; Akshita Kolluru, Creative Strategist, India; and Shraddha Shetty, Creative Strategist, India. White Rivers Media conducted a masterclass titled ‘Gen Z in the Era of Social 3.0: A Playbook for Building Brands That Belong on Social’, led by Mitesh Kothari, Co-Founder & Chief Creative Officer. The Insider Media’s masterclass ‘The IP Masterclass: Don’t Just Sponsor Culture, Own It’, was led by Ansh Agarwal, Founder and CEO, Insider Media. YouTube’s masterclass titled ‘Captivate to Convert: Mastering YouTube’s High-Impact Engine’, was led by Anurag Pasi, Content Solutions and Sponsorship Lead, YouTube.
The Market Research Society of India (MRSI) hosted a masterclass titled ‘The Reset Consumer: Understanding the New Psychology of Choice’ featuring Parameswaran Venkataraman, Co-founder, 3 Big Things, and Prakash Sharma, Behavioural Strategist and Co-Founder, 1001 Stories. The session highlighted how consumers today often get stuck not due to lack of information, but because they are faced with two equally unappealing choices.
Through examples from healthcare and smoking cessation, the session explained how decisions shift when a more tangible, believable “third path” is introduced. It also highlighted how rituals, visible progress, and public acknowledgement help reinforce sustained behaviour change. The masterclass delivered a core message – that when outcomes feel real and within control, consumers move from hesitation to action.
PrismX By Mobavenue conducted a masterclass titled ‘Syncing Screens, Scaling Brands: The PrsmX Playbook for Omni-Channel Success’ featuring Saransh Gehlot, Head – Account Management, PrsmX, and Srinath Kotamarju, Head of LCS Advertising and Partnerships.
With discussions spanning creativity, trust, media accountability, and the future of brand-agency relationships, the first half of Day 3 reinforced Goafest 2026’s role as a catalyst for industry-defining dialogue and innovation.
