New Delhi: Fenesta has introduced ‘Fenesta ProTec’, an industry-first wellness innovation aimed at redefining modern indoor comfort. Alongside the launch, the company has unveiled a new digital film highlighting the future of healthy living and drawing attention to the often-overlooked impact of Electrosmog inside homes.
The launch comes at a time when homes are increasingly evolving into live-work-recharge spaces, making indoor environments central to everyday well-being. Through Fenesta ProTec, the brand seeks to expand the definition of comfort beyond visible and physical elements such as dust, noise, rain, and heat.
According to the company, modern homes are exposed to an invisible layer of Electrosmog generated by everyday technologies including Wi-Fi routers, mobile signals, and smart devices. Fenesta ProTec has been developed as a passive solution embedded within windows and doors that aims to minimise the potential harmful effects of Electrosmog on the human body without affecting connectivity inside the home.
The launch film captures everyday moments within a home environment while subtly communicating the idea that comfort today extends beyond what can be seen or physically experienced.
Commenting on the launch, Saket Jain, Business Head, Fenesta, said, “For generations, designing a great home meant mastering what you could see and feel — light, air, temperature, sound. We believe it’s time to expand that definition. The homes being built today are the most connected in history, and with that connectivity comes an invisible dimension that has never really been part of the design conversation – the effects of Electromagnetic radiation or Electrosmog. At Fenesta, our vision is to improve the lives and homes of our customers and Fenesta ProTec is the embodiment of this vision. It works without being seen, being integrated into the windows and doors solution, asks nothing of the homeowner, and quietly ensures that the spaces people live in are genuinely supporting the lives they want to live. This is what ‘Better by Design’ truly means.”
With Fenesta ProTec, the brand continues to reinforce its ‘Better by Design’ philosophy, focusing on solutions that support healthier and more balanced living experiences. The innovation is positioned as part of Fenesta’s broader vision of creating homes that not only protect residents from external elements but also contribute to their overall well-being.
The campaign film is currently live across Fenesta’s digital platforms including YouTube, Instagram, Facebook, and LinkedIn.
