New Delhi: AdLift, a global digital marketing agency specialising in SEO and AI-driven search visibility, has secured the SEO mandate for Indriya, Aditya Birla Jewellery’s premium fine jewellery brand known for its craftsmanship-led designs and luxury positioning.
The partnership aims to strengthen Indriya’s organic visibility, enhance brand authority, and drive sustainable digital growth as the jewellery industry increasingly shifts towards digital discovery and online consumer engagement.
As part of the mandate, AdLift will implement a comprehensive SEO strategy focused on technical optimisation, content development, on-page enhancements, and authority-building initiatives to improve search performance and attract qualified traffic.
Indriya, which has positioned itself as a contemporary fine jewellery brand catering to discerning luxury consumers, is investing in a stronger organic search presence to connect with high-intent audiences seeking premium jewellery experiences online.
Commenting on the partnership, Prashant Puri, Co-Founder & CEO, AdLift, said, “Indriya is a fast-growing premium jewellery brand with a compelling product story and a discerning audience, and we are excited to support their digital growth journey. Our focus will be on building long-term organic visibility and delivering measurable business outcomes through a strategic SEO approach.”
Shantiswarup Panda, Head of Marketing, Indriya, added, “At Indriya, we are committed to bringing our world of fine jewellery to customers who seek beauty, meaning, and craftsmanship in every piece they wear. Partnering with AdLift is a natural extension of that commitment, ensuring that when our customers are searching for something truly special, Indriya is where they arrive.”
