Mumbai: Eloelo Group, a consumer internet platform operating Story TV, Master, and other digital platforms, has appointed Nikunj Mundhra as Vice President – Revenue & Growth as the company sharpens its focus on monetisation, retention, and long-term business expansion.
The appointment comes at a strategic phase for Eloelo Group as it looks to strengthen its revenue engine and accelerate growth across its expanding portfolio of content and community-led platforms.
Nikunj will work closely with the leadership team, including GSN Aditya, Chief Operating Officer, to drive product monetisation, category expansion, and sustainable growth initiatives across the Group’s businesses.
With over 14 years of experience across consumer internet and digital businesses, Nikunj brings expertise in P&L management, revenue strategy, product monetisation, and market expansion across India, the US, and the UK.
Prior to joining Eloelo Group, he served as Associate Vice President – Product Monetisation at Mobile Premier League (MPL), where he led revenue and monetisation initiatives across the gaming platform and its broader portfolio. He has also held leadership roles at Ola (ANI Technologies Pvt. Ltd.), managing key growth and revenue functions in highly competitive consumer technology markets.
Nikunj is an alumnus of IIM Mumbai and has built a track record of scaling new business categories, unlocking revenue streams, and driving profitability across fast-growing digital and unicorn-led businesses.
Commenting on his appointment, Nikunj Mundhra said, “Eloelo Group is building a compelling consumer internet ecosystem at the intersection of content, community and monetisation for Bharat. I’m excited to join at this stage of growth and look forward to working closely with the team to unlock new growth levers and build a strong, sustainable monetisation engine across the Group’s platforms.”
GSN Aditya, COO, Eloelo Group, added, “As we scale towards the next phase of our growth journey, strengthening our monetisation engine is a key priority. Nikunj brings a sharp operator mindset and deep experience in building and scaling revenue across consumer internet businesses. His expertise will be instrumental as we unlock new growth levers and drive long-term, sustainable growth across our platforms.”
The appointment comes amid strong momentum for Eloelo Group. Its microdrama platform Story TV recently emerged among India’s top four most-downloaded apps in Q1 2026, according to Sensor Tower, underscoring changing consumer entertainment consumption patterns in the country.
Over the past six months, the Group has also strengthened its senior leadership team through multiple strategic appointments across operations, finance, and business functions as it prepares for its next phase of scale and growth.
