Bengaluru: StumpMike, a cricket-first social platform centred around live match conversations, voice-led fan banter, and community engagement, has awarded its global performance marketing mandate to The Clicks Technologies (TCT Digital), a digital marketing and agentic AI agency with over a decade of experience.
The partnership comes at a time when sports-tech and community-driven consumer platforms are increasingly leveraging performance marketing, app-store optimisation, and content-led user acquisition strategies to drive sustained engagement around major sporting events.
With a packed global cricket calendar ahead — including the Women’s Premier League (WPL), Indian Premier League (IPL), ICC World Cups, and cricket’s return to the Olympic stage at LA28 — StumpMike is looking to strengthen its acquisition and engagement strategies across India, the Indian diaspora, and emerging international cricket markets.
The platform is built around the insight that cricket is best experienced collectively, despite many fans increasingly consuming matches individually or across fragmented digital platforms. StumpMike integrates live scores, cricket news, real-time group discussions, text chats, and voice-led “Quick Singles” into a unified match-day community experience.
Commenting on the partnership, Chandru K Sambasivan, Founder & CEO of StumpMike, said, “Cricket is at its best when fans come together. At StumpMike we make sure no fan watches cricket alone, anywhere in the world. With the IPL, upcoming World Cups and cricket’s historic debut at the LA28 Olympics all on the horizon, there’s never been a better time to build match-day communities. We are incredibly excited to team up with TCT Digital. Their decade-long expertise in navigating complex digital landscapes and scaling tech products makes them the perfect partner to amplify our growth and bring millions of cricket lovers into our virtual stadium.”
TCT Digital brings experience across APAC, EMEA, and North American markets, with capabilities spanning brand creation, web and app development, SEO, AEO, ASO, analytics, and hyper-targeted performance marketing.
Under the mandate, the agency will focus on capturing high-intent users globally, particularly targeting the Indian diaspora and international cricket audiences during key sports-viewership periods.
The collaboration also reflects the growing role of AI-driven marketing and performance-led growth strategies in scaling digital communities and fan engagement platforms.
StumpMike is currently available on Android and iOS, offering cricket fans access to live match conversations, community groups, score updates, and interactive voice-led discussions around ongoing and upcoming matches.
