Mumbai: Eloelo Group, a consumer internet platforms and the parent company behind Story TV and Master, has appointed Rohit Saini as Director of Data Science, reinforcing its focus on advancing AI-driven innovation across its growing portfolio of entertainment and learning products.
In his new role, Rohit will lead the group’s AI infrastructure initiatives across platforms including Story TV, India’s leading microdrama platform, and Master, one of the country’s leading microlearning platforms. He will be responsible for driving AI-powered advancements in content discovery, personalisation, user engagement and platform intelligence across the ecosystem.
The appointment comes as Eloelo Group continues to expand its AI-first approach to content creation, distribution and user experience. The company has been actively integrating artificial intelligence across its product suite, particularly through Story TV, which was among the early adopters of AI-powered workflows in the emerging microdrama category.
Rohit brings more than nine years of experience spanning large language models (LLMs), generative AI, recommender systems, intelligent search and consumer-scale AI platforms. During his tenure at Zee, he played a key role in developing India’s first production-grade text-to-music generation model based on Meta’s MusicGen framework, enabling AI-generated compositions that blend Indian and Western musical elements.
He also contributed to the development of knowledge graph-based discovery and personalisation systems that enhanced content recommendations and improved watch-time metrics across large user bases.
Prior to joining Eloelo Group, Rohit served as Vice President – Generative AI at Wells Fargo, where he led the development of a patent-pending retrieval-augmented generation (RAG)-based virtual assistant. An alumnus of the Indian Institute of Science (IISc), he has extensive expertise in building AI systems that successfully transition from research environments into large-scale commercial deployment.
Eloelo Group has been investing significantly in AI-powered content workflows. Story TV has developed a proprietary Script Prediction Engine, which leverages millions of audience interactions and content signals to support writers in developing microdrama scripts. The platform has also integrated AI across multiple stages of content production to accelerate experimentation with new formats, genres and storytelling concepts.
Commenting on the appointment, GSN Aditya, COO, Eloelo Group, said, “At Eloelo Group, we believe AI-driven workflows will play a defining role in unlocking human creativity at scale. As entertainment becomes more personalised, participative and fast-moving, AI will not replace creativity, but expand what creators, storytellers and product teams can build. Rohit’s experience in production-scale AI and media-tech systems will strengthen this vision as we continue building for Bharat across Story TV, Master and the group.”
Speaking on his new role, Rohit Saini said, “The entertainment industry is moving towards greater content velocity, sharper personalisation and more intelligent discovery. Eloelo Group is well placed to build for this shift across entertainment and learning which is exciting to me. I look forward to strengthening its AI and data science capabilities, helping accelerate content workflows while enabling users to discover and engage with the content most relevant to them.”
The appointment comes at a time when Eloelo Group is scaling its presence across digital entertainment and learning categories. According to Sensor Tower, Story TV recently emerged among India’s most downloaded applications during the first quarter of 2026, reflecting growing consumer interest in short-form and mobile-first content experiences.
With Rohit’s appointment, the company aims to further strengthen its AI foundation and accelerate innovation across content creation, personalisation, and audience engagement, as it continues to build technology-led experiences for the next generation of digital consumers.
