Mumbai: Two years ago, Relkra started with a single brief, a small team in Mumbai, and a belief that marketing works best when ideas move freely across disciplines. That belief has since grown into an integrated marketing company that has partnered with more than 100 brands across five verticals: digital marketing, influencer marketing, public relations, production, and out-of-home (OOH) advertising.
Founded in May 2024 by Shreshth Kumar, Relkra was built on the conviction that strategy should follow the brief, not the other way around. In practice, that has meant working across categories as different as luxury hospitality and consumer pharma, across Indian cities, and in content formats that most agencies at this scale would not attempt.
As Relkra enters its third year, the agency is turning its attention to what it believes will be one of the most significant opportunities in modern marketing: the creator economy.
“The influencer marketing space in India is maturing fast on the B2C side, but the B2B side is largely untapped. Brands that sell to other businesses are sitting out an entire conversation because nobody has figured out how to make influencer marketing work for them. We believe we can.” says Shresth Kumar, Founder, Relkra
The agency is now preparing to launch Relkra Exclusive, a dedicated creator management division designed to represent and build long-term careers for creators, artists, experts, and public figures.
In two years, the Relkrew (as the team calls itself) has delivered over 100 hours of video content, crossed a billion views across client campaigns, and built a growing body of original intellectual property from branded podcasts to long-form content series that helps brands move beyond traditional marketing and build audiences they can own.
With the launch of Relkra Exclusive and a growing focus on B2B influencer marketing, Relkra begins its next chapter with the same ambition that shaped its first two years: building influence that lasts.
-Based on Press Release
