Mumbai: ZEE Entertainment Enterprises Limited has elevated Jit Sengupta to Vice President – Central Marketing & Creative Services. In his expanded role, Sengupta will lead the marketing function for the Hindi Movie Cluster, Marathi Movie Cluster, Bhojpuri, Youth Cluster comprising Zest and Zing, Zee Live, and the Unite8 Sports cluster of channels.
Sengupta has been with ZEE Entertainment since 2019, when he joined as Lead – Brand Management. He was subsequently elevated to Vice President handling marketing for ZEE Biskope and ZEE Bangla Cinema, a role he held since April 2022. During his tenure, he played a key role in the launch of ZEE Biskope as a market leader, sustaining its reach leadership for two consecutive years through brand strategy and multi-channel marketing initiatives.
Prior to joining ZEE, Sengupta held marketing roles at ABP Group as Brand Manager, The Times of India as Deputy Manager – Brand, East Zone, Magma Fincorp as Digital Marketing Specialist, and SJ Enterprise as Marketing Manager.
A marketing professional with a strong grounding in data analysis, consumer insights, and budget management, Sengupta has contributed to winning multiple national and international marketing awards during his time at ZEE Entertainment.
