New Delhi: NDTV has announced the appointment of Gaurav Mehrraa as Revenue Head, Brand Studio, NDTV Hindi & Regionals, as the network sharpens its focus on content-led brand solutions and strategic partnerships across Hindi and regional markets.
With more than two decades of experience spanning branded content, media sales, growth strategy and bespoke marketing, Gaurav joins NDTV from TV9 Network, where he served as National Head, Vice President, driving content-led growth initiatives across broadcast and digital platforms.
Over the course of his career, he has held senior leadership roles at prominent organisations including Network18 Group, Zee Entertainment Enterprises Limited, Reliance Broadcast Network, CNBC-TV18, Idea Cellular and Vodafone India.
An alumnus of DAV College, Amritsar, and the Faculty of Management Studies (FMS), Gaurav has built and scaled branded content businesses while delivering revenue growth through integrated campaigns, editorial collaborations, influencer marketing, digital initiatives and on-ground activations. His portfolio includes notable campaigns such as Castrol Super Mechanic Contest, Mahindra Unlimit Bharat, Sensodyne Oral Health Awareness, Samsung campaigns, Castrol Pragati Ki Paathshaala and Ultratech Baat Ghar Ki.
Welcoming him to the organisation, Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, “Gaurav brings a strong understanding of brands, markets and content-led revenue. As NDTV expands its Hindi and regional footprint, his experience in building scalable brand solutions and partnerships will add significant strength to our growth journey.”
Rahul Shaw, Chief Experiences Officer, NDTV, added, “Gaurav’s appointment reflects our focus on bringing in revenue leaders who combine market experience with collaboration, creativity, and strong execution. We are delighted to welcome him and look forward to the value he will bring to our Brand Studio business.”
Commenting on his appointment, Gaurav Mehrraa said, “NDTV is one of India’s most respected and credible media brands across languages and platforms. I am excited to join the team and build brand solutions that combine trust, storytelling and measurable impact for our partners.”
